Department of Business Administration & Marketing

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Browsing Department of Business Administration & Marketing by Author "Ighomereho, Salome"

Now showing 1 - 20 of 45
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    Agricultural and Solid Minerals Marketing: Nigeria's Imperative
    (Ife Journal of Entrepreneurship and Business Management, 2016) Ighomereho, Salome
    Nigeria is blessed with several natural resources that are widely distributed across the country as well as a vast and fertile land However, the dominance of oil as a major foreign exchange earner has led to under-dependence on the agricultural and solid minerals sectors. Since the beginning of the oil boom, these sectors have been neglected as major sources of revenue by the government. Although some efforts have been made by establishing agencies like the Nigerian Mining Corporation, the Nigerian Coal Corporation, Solid Minerals Development Commission in the solid mineral sector, Agricultural Commerciakation Programme and Agricultural Development Programme in the agricultural sector, the impact on Gross Domestic Product (GDP) has been insignlficant. With the current nosedive in crude oil prices leading to a reduction in foreign exchange revenue, there is urgent need to divers the revenue base of the country. To this end, this paper examined the agricultural and solid minerals sectors in Nigeria and provided some recommendations on how marketing concept and strategies can be applied to promote the sectors for economic growth and development.
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    An Application of Consumer Price Index in Marketing and Sales Management
    (Redeemer's University Journal of Management and Social Sciences, 2014) Ighomereho, Salome
    Index number is a special type of average which helps to measure economic fluctuations on price level and it is an indispensable tool of economics and business analysis. It is very useful in measuring relative changes in the value of money and for deflating nominal data to real data. This paper examined the various methods of constructing index number and the index number theories that generated the methods. In addition. the paper demonstrated the usefulness of index number in marketing especially in sales management using secondary sources of data which include the annual turnover of 7-UP Bottling Company Plc from 2001 to 2012 and Consumer Price Index (CPI) for the same period. The analysis indicated that real sales give a more realistic trend than nominal sales. By adjusting for inflation, managers can uncover the real growth in sales because it stabilizes the variance of random or seasonal fluctuations and highlight cyclical patterns in the sales data. Therefore, it was recommended that business managers in general and marketing managers in particular should index sales values whenever there is need to analyze sales trend.
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    Compulsory Citizenship Behavior, Work-Life Balance, and Turnover Intention in Academia: Mediating Effects of Emotional Intelligence
    (The Journal of Behavioral Science (TJBS), 2022) Ighomereho, Salome
    Compulsory citizenship behavior andwork-life balance have become critical issues among academic staff in universities, especially in private universities. This research investigates the mediating effects of emotional intelligence on the relationship between compulsory citizenship behavior, work-life balance, and turnover intention in the Nigerian academic environment. Questionnaires were used to collect data from the faculties of selected universities in Nigeria. Survey questionnaires were used to collect data from 600 faculties; but only 420 responded, a response rate of 70%. The results of structural equation modeling (SEM) show that compulsory citizenship behavior (β = .15; t = 3.63; p < .05) is positively and significantly associated with turnover intention while work-life balance (β = -.02; t = -.73; p > .05) has a negative and insignificant relationship with turnover intention. The results further indicate that emotional intelligence (β = .51; t = 10.91; p < .05) is directly related to turnover intention. It was also found that emotional intelligence partially mediates between compulsory citizenship behavior and turnover intention (β = .20; p < .05), but not between work-life balance and turnover intention (β = -.00; p > .05). In addition, emotional intelligence moderates the relationship between compulsory citizenship behavior, work-life balance, and turnover intention. The findings suggest that emotional intelligence is bidirectionally related to compulsory citizenship behavior, work-life balance, and turnover intention. The results provide valuable insights that can be used by university management to enhance wellbeing among the staff and reduce turnover intentions by minimizing the negative effects of compulsory citizenship behavior.
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    Conjoint Analysis: A Strategic Tool for Product Research
    (2011) Ighomereho, Salome
    Despite efforts by companies to offer products that meet customers' needs, a large percentage of them still fail. One of the reasons for product failure is negligence on the part of the company to find out what customers want and how they want it. The fulfillment of customers' needs and wants in a profitable way requires that companies understand the attributes of their product(s) that are most valued by the customers. Such information can lead to the creation of optimal value propositions. This study considered how conjoint analysis could be used to aid this process. It discussed the role of conjoint analysis in the determination of buyers' responses to a product during concept testing and test marketing and also for the modifications of existing products. It also demonstrated how Microsoft Excel could be used for conjoint analysis by companies when developing new products or when managing existing products in the face of intense competition
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    Customer Relationship Management (CRM) and Value Creation in the Mobile Phone Industry
    (BJMASS, 2012) Ighomereho, Salome
    The Nigerian market has been undergoing major transformation driven by change, deregulation, competition and customer sophistication. In order to survive, many companies are beginning to look towards value creation. This study contributes to the literature on customer relationship management (CRM) by investigating the perception of mobile phone service operators on CRM as a tool for value creation. The study was situated in Lagos State, Nigeria. Random sampling was used to select three divisions from the five divisions in Lagos state. 1050 questionnaires were administered to mobile phone users and 50 questionnaires to members of staff of mobile phone service operators. The data collected were described with descriptive statistics and analyzed with Analysis of Variance (ANOVA) using procedures within SPSS version 17. The findings indicate that CRM could be a strategic tool for value creation if implemented properly. It was also found that there are no differences in customer satisfaction with regard to gender but there are differences with regard to age and income. It was therefore recommended that operators should implement a CRM programme with the data collected during SIM card registration.
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    Determinants of Automated Teller Machine Usage in Lagos State, Nigeria
    (2018) Ighomereho, Salome
    Research has shown that ATMs provide an extremely useful service to customers but the machine is characterized by several service quality inadequacies, and at times it can be very frustrating to use. Consequently, this study investigated socio-demographic factors and service quality dimensions as determinants of ATM usage in Lagos State, Nigeria. A questionnaire was used to collect data from bank customers who use ATM and the data were analysed using General Linear Model (GLM) and multiple regression. The results from the analyses reveal that sociodemographic factors, such as age, education, and income, influence ATM usage, while gender and occupation do not influence ATM usage. The study also revealed that all the service quality dimensions identified in the study have a significant positive influence on ATM usage. When the joint effect of socio-demographic factors and service quality dimensions on ATM usage was assessed, it was found that service quality had a greater influence on ATM usage than socio-demographic factors
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    An Exploratory Study of the Use of Quantitative Techniques for Researching the Traditional Marketing Mix Variables
    (Global Journal of Accounting, 2014) Ighomereho, Salome
    This paper reviewed quantitative techniques that have been used in the field of marketing with specific reference to the traditional 4Ps of marketing (product, price, place and promotion). The paper reviewed five highly rated marketing journals(Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science and Journal of Retailing) identified as grade four journals that are recognized worldwide as examples of excellence within the field of marketing over a period of 10 years (2004-2013). It was found that thirty (30) quantitative techniques have been used in the field of Marketing with respect to product, price, place (distribution) and promotion. However, out of the 2950 articles published in the five journals in the period under review, only 1052 articles (35.7%) used quantitative techniques and very few of these were used in the area of the 4Ps of marketing. This indicates that majority of the articles published in marketing journals are non-quantitative. It is thus concluded that, quantitative techniques have not been adopted to a great extent in marketing decision making despite the advantages accruable to using quantitative techniques to make effective marketing decisions
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    Fundamentals of Research Project Writing in Management and Social Sciences
    (Stirling-Horden Publishers Ltd, 2021) Ighomereho, Salome
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    Gender Influence on Access to Innovation Resources in Nigeria
    (International Journal of Humanities and Social Science, 2013-01) Ighomereho, Salome
    Studies have indicated that men are more innovative than women in every aspect of business. In an attempt to unravel the reasons for such a scenario, this study investigated empirically gender influence on access to innovation resources among women and men-owned Small and Medium- sized Enterprises (SMEs) in Lagos State,Nigeria. Five innovation resources which include education, finance, skilled workforce, extension and support services and partnership were examined in relation to gender. The data collected via questionnaires were analyzed using percentages, Analysis of Variance (ANOVA) and regression analysis. The results indicated that women are discriminated against in access to finance and skilled workforce but are not discriminated against in access to education, extension and support services and partnership. It was also found that access to four of the innovation resources identified in the study and gender have significant impact on innovation performance. Access to extension and support service has no significant impact. It was therefore recommended that policies and schemes targeting SMEs especially with respect to finance should be gender friendly so as to invigorate the otherwise dormant potential in women to innovate.
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    Impact of Corporate Social Responsibility (CSR) on Consumers' Attitude Towards Corporate Image and Purchase Intention in the Nigerian GSM Telecommunication Industry
    (Journal of International Managamant Studies, 2013) Ighomereho, Salome
    This study investigated the extent to which the CSR activities of organizations in the Nigerian telecommunications industry affect consumers' attitude towards their corporate image and contribute to the purchasing intention of the prospective consumers. The aim of this study is to assist marketers in the Nigerian GSM telecommunications industry develop strategies that will help them take full advantage of CSR towards improving their corpoate image, consumers' purchase intention and patronage. The exploratory research design was employed to study a sample of 600 consumers of the four major operators in the Nigerian GSM telecommunications industry. It was discovered that consumers' feelings about their company's CSR attributes was related to how they felt about their company's image and purchase intention. Thereby supporting existing literature that there is a positive relationship between CSR and attitude towards corporate image and purchase intentions.
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    Impact of E-Service Quality on Customer Satisfaction: A Study of Internet Banking for General and Maritime Services in Nigeria
    (Journal of Financial Services Marketing, 2022) Ighomereho, Salome
    Despite the increased availability and accessibility of the internet, many bank clients continue to queue in the bank. This enigma necessitates research on customers’ perceptions of the quality of internet banking services in relation to customer satisfaction. The study examined the relationship using the process and outcome theory of service quality. A sample of 280 internet banking clients of General and Maritime service firms responded to the survey. Confirmatory factor analysis was performed to evaluate the measurement model’s validity and reliability. To assess the importance of the link between the variables, structural equation modelling was used. Statistical research results show that the service quality measures (website quality, functional quality, recovery quality and security quality) are significantly associated with customer satisfaction, with functional quality having the highest impact. With respect to the dimensions, website ease of use has the highest weight among the three dimensions of website quality; reliability has the higher weight between the two dimensions of functional quality; compensation has the highest weight among the three dimensions of recovery quality while informational security has the higher weight between the two dimensions of security quality. The study’s findings will provide valuable information to bank managers and bank industry regulators to monitor internet banking service quality and improve customer satisfaction.
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    The Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolis
    (Journal of the Faculty of Economics and Administrative Sciences, 2016) Ighomereho, Salome
    This paper examines market orientation practices of foreign fast food restaurants vis-à-vis Nigerian restaurants in Lagos State and the impact on their performance. The study employed survey research design using quantitative approach. The collected data were analyzed using mean, paired sample test and regression analysis. It was found that fast food restaurants in Nigeria practice all dimensions of market orientation and when foreign restaurants were compared with those of Nigerians, it was discovered that foreign restaurants practice more of inter-departmental dynamics while local restaurants are better off in organizational system, environmental factors and management factors. It was also found that only environmental factors in market orientation and inter-departmental dynamics have significant impact on their performance. On the basis of the findings of the study, the researchers conclude that market orientation is important to enhance business performance. On this note, fast food restaurants operators must adopt market orientation strategies to enhance their growth and competitiveness.