Department of Business Administration & Marketing

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https://repository.run.edu.ng/handle/123456789/59

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Browsing Department of Business Administration & Marketing by Title

Now showing 1 - 20 of 161
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    Adoption of Human Resources Management Policies for Practices: Harvard Model Versus Religious Model
    (Sciedu Press, 2018-02-27) Ojo, Afolabi
    The paper set out to explore two different models of Human Resources Management as a policy for practice that will be adequate for adoption by any organisation. The Harvard and Religious models were the two models critically examined vis – a – vis their implications on the practice of Human Resources Management (HRM). It was revealed that Harvard model of HRM is a content model as it is contingent on specific core issues (work system, reward system, employees’ influence and flow of people) in human resources management while Religious model of HRM is a process model as it is based on identification of relationship among components units (management and employees) Harvard model of HRM as a policy is embedded in the organisation through congruence, commitment, cost effectiveness and competence and Religious model of HRM is anchored on value based ideology through morality, honesty, sincerity, fairness and integrity. The two models are practicable but Harvard model of HRM has no exception to a particular party in business organisation while Religious model of HRM is averse to development of trade union in organisation. Therefore, the adoption of the two models will make world of work conducive, however, Harvard model of HRM aligned more with the nature and belief of business. However, combination of the two models to give a contingency – hybrid model will make the workplace to be better than adopting one of the models
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    Agricultural and Solid Minerals Marketing: Nigeria's Imperative
    (Ife Journal of Entrepreneurship and Business Management, 2016) Agada, Solomon Agada
    Nigeria is blessed with several natural resources that are widely distributed across the country as well as a vast and fertile land However, the dominance of oil as a major foreign exchange earner has led to under-dependence on the agricultural and solid minerals sectors. Since the beginning of the oil boom, these sectors have been neglected as major sources of revenue by the government. Although some efforts have been made by establishing agencies like the Nigerian Mining Corporation, the Nigerian Coal Corporation, Solid Minerals Development Commission in the solid mineral sector, Agricultural Commerciakation Programme and Agricultural Development Programme in the agricultural sector, the impact on Gross Domestic Product (GDP) has been insignlficant. With the current nosedive in crude oil prices leading to a reduction in foreign exchange revenue, there is urgent need to divers the revenue base of the country. To this end, this paper examined the agricultural and solid minerals sectors in Nigeria and provided some recommendations on how marketing concept and strategies can be applied to promote the sectors for economic growth and development.
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    Agricultural and Solid Minerals Marketing: Nigeria's Imperative
    (Ife Journal of Entrepreneurship and Business Management, 2016) Ighomereho, Salome
    Nigeria is blessed with several natural resources that are widely distributed across the country as well as a vast and fertile land However, the dominance of oil as a major foreign exchange earner has led to under-dependence on the agricultural and solid minerals sectors. Since the beginning of the oil boom, these sectors have been neglected as major sources of revenue by the government. Although some efforts have been made by establishing agencies like the Nigerian Mining Corporation, the Nigerian Coal Corporation, Solid Minerals Development Commission in the solid mineral sector, Agricultural Commerciakation Programme and Agricultural Development Programme in the agricultural sector, the impact on Gross Domestic Product (GDP) has been insignlficant. With the current nosedive in crude oil prices leading to a reduction in foreign exchange revenue, there is urgent need to divers the revenue base of the country. To this end, this paper examined the agricultural and solid minerals sectors in Nigeria and provided some recommendations on how marketing concept and strategies can be applied to promote the sectors for economic growth and development.
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    Agriculture, Food Security and Poverty Reduction in Nigeria: Cointegration and Granger Causality Approach
    (2022) Omoyele, Samuel Olufemi
    Provision of sufficient food and elimination of abject poverty have usually been the conventional benefits of agriculture to any society. Meanwhile, despite the fact that Nigeria is an agrarian society, food insecurity and poverty have become the issues of concern among both scholars and policymakers in the recent times. Against this backdrop, this study examined the nexus among agriculture, food security and poverty reduction in Nigeria from 1990 to 2019 within the framework of Cointegration and Granger Causality approach. Data was collected from the Statistical Bulletin of the Central Bank of Nigeria and the World Development Indicators respectively. The following are the major results that emanated from the study. A long run equilibrium convergence exists among agricultural valued added, food production index and GDP per capita in Nigeria. Similarly, there is a unidirectional causality which flows from food production index to poverty reduction in Nigeria. In the same vein, one way causality flows from poverty reduction to agricultural value added in the country. Consequently, this study makes the following recommendation for the policymakers in Nigeria, and other African countries by extension, that agricultural value added and food production are the important variables that cannot be undermined when poverty reduction occupies the central focus of the policymakers. Therefore, any time these policymakers want to reduce poverty, policies that will drive agricultural value added and food production should be embarked upon.
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    An Application of Consumer Price Index in Marketing and Sales Management
    (Redeemer's University Journal of Management and Social Sciences, 2014) Ighomereho, Salome
    Index number is a special type of average which helps to measure economic fluctuations on price level and it is an indispensable tool of economics and business analysis. It is very useful in measuring relative changes in the value of money and for deflating nominal data to real data. This paper examined the various methods of constructing index number and the index number theories that generated the methods. In addition. the paper demonstrated the usefulness of index number in marketing especially in sales management using secondary sources of data which include the annual turnover of 7-UP Bottling Company Plc from 2001 to 2012 and Consumer Price Index (CPI) for the same period. The analysis indicated that real sales give a more realistic trend than nominal sales. By adjusting for inflation, managers can uncover the real growth in sales because it stabilizes the variance of random or seasonal fluctuations and highlight cyclical patterns in the sales data. Therefore, it was recommended that business managers in general and marketing managers in particular should index sales values whenever there is need to analyze sales trend.
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    An assessment of abusive supervision on employees productivity in Nigerian private Universities
    (Nigerian Journal of Management Sciences, 2018) Omoyele, Samuel Olufemi
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    The Boko Haram Phenomenon and the Market Place in Nigeria
    (Redeemer's University Journal of Management and Social Sciences, 2014) Agada, Solomon Agada
    Jamaiatu Ahlis Sunna Lidda"awati Wal-Jihad otherwise known as Boko Haram is the terrorist group operating in Northern Nigeria which claimed to propagate the teachings of Prophet Mohammed and Jihad and to wipe out all forms of westernisation. In a bid to actualizing this, series of suicide bombings and murders have taken their toll particularly in the northern part of Nigeria leading to tragic upheaval in political, economic, and social activities. The study examines the implications of the activities of Boko Haram from the perspective of business environment theory and identified that marketing activities as well as valuable long term business relationships have been hampered with the continuous exodus of businesses, investors, and people out of these affected areas for fear of unexpected death and injury by Boko Haram. The study relied on extant literature and infers theoretical underpinning of business macro environmental variables on marketing success. The study also made significant appraisal of the death of the prominent leaders of Boko Haram and indicates that movements that witness the killing of a leader only appear to be more likely to fail but will not lead to its downfall nor the end of terrorism. The study concludes that there is the need for the government to ensure a safe market place in Nigeria and notes that people's orientation towards their environment influences their consumption patterns and attitudes toward the market place.
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    Business Environment
    (2004) Akpor-Robaro, Masoje Oghenerobaro
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    Business Environment of Entrepreneurs
    (2015) Akpor-Robaro, Masoje Oghenerobaro
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    Compulsory Citizenship Behavior, Work-Life Balance, and Turnover Intention in Academia: Mediating Effects of Emotional Intelligence
    (The Journal of Behavioral Science (TJBS), 2022) Ighomereho, Salome
    Compulsory citizenship behavior andwork-life balance have become critical issues among academic staff in universities, especially in private universities. This research investigates the mediating effects of emotional intelligence on the relationship between compulsory citizenship behavior, work-life balance, and turnover intention in the Nigerian academic environment. Questionnaires were used to collect data from the faculties of selected universities in Nigeria. Survey questionnaires were used to collect data from 600 faculties; but only 420 responded, a response rate of 70%. The results of structural equation modeling (SEM) show that compulsory citizenship behavior (β = .15; t = 3.63; p < .05) is positively and significantly associated with turnover intention while work-life balance (β = -.02; t = -.73; p > .05) has a negative and insignificant relationship with turnover intention. The results further indicate that emotional intelligence (β = .51; t = 10.91; p < .05) is directly related to turnover intention. It was also found that emotional intelligence partially mediates between compulsory citizenship behavior and turnover intention (β = .20; p < .05), but not between work-life balance and turnover intention (β = -.00; p > .05). In addition, emotional intelligence moderates the relationship between compulsory citizenship behavior, work-life balance, and turnover intention. The findings suggest that emotional intelligence is bidirectionally related to compulsory citizenship behavior, work-life balance, and turnover intention. The results provide valuable insights that can be used by university management to enhance wellbeing among the staff and reduce turnover intentions by minimizing the negative effects of compulsory citizenship behavior.
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    The Concept of Business
    (2004) Akpor-Robaro, Masoje Oghenerobaro
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    Conjoint Analysis of the Preference of Mobile Telephone Operators in Nigeria. A Case Study of MTN, Globacom, Etisalat and Airtel
    (Nigerian Journal of Management Studies, 2015) Agada, Solomon Agada
    In the determination of consumer preference for products or services, the level of satisfaction and the attributes are critical variables that consumers attached utility to in order to maximize their consumption of the product' or service as well as value exchange. Consumer preference therefore has germane marketing implications and can be adequately dissected through conjoint analysis methodology. The study analysed the service attributes of four mobile telephone operators in Nigeria and the implications on consumer preference for each , service provider. The findings reveal that in terms of relative impfrtance of the service attributes and, their utility values, connectivity (21.5); and service paCkages (18i 3) are the leading attributes consumers prefer with respective levels of moderate and good Customer service levels'and MTN et4erging as the most preferred service provider. It is therefore imperative that the mobile service operators take cognizance of these factors as they have significant impact to their service performance and consumers patronage
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    Conjoint Analysis: A Strategic Tool for Product Research
    (2011) Ighomereho, Salome
    Despite efforts by companies to offer products that meet customers' needs, a large percentage of them still fail. One of the reasons for product failure is negligence on the part of the company to find out what customers want and how they want it. The fulfillment of customers' needs and wants in a profitable way requires that companies understand the attributes of their product(s) that are most valued by the customers. Such information can lead to the creation of optimal value propositions. This study considered how conjoint analysis could be used to aid this process. It discussed the role of conjoint analysis in the determination of buyers' responses to a product during concept testing and test marketing and also for the modifications of existing products. It also demonstrated how Microsoft Excel could be used for conjoint analysis by companies when developing new products or when managing existing products in the face of intense competition
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    Corporate Social Responsibility and Environmental Problems
    (2004) Akpor-Robaro, Masoje Oghenerobaro