Department of Business Administration & Marketing
Permanent URI for this collection
Browse
Recent Submissions
- ItemTariff Pricing Disparity and Household Electricity Prepaid Users’ Behaviour in Southwest, Nigeria(Christopher University Journal of Management and Social Sciences, 2022-06-30) Iriobe, OfunreIn Nigeria, previous studies attributed energy wastage to poor pricing resulting from low electricity tariffs and awful human behaviour. By incorporating the practice theory approach, this study examined the disparity in electricity tariff pricing and household electricity prepaid users’ behaviour in Southwest Nigeria. The study employed a survey method and gathered data from 286 respondents in purposively selected residential areas in Osogbo, Nigeria. The study was analysed using two approaches: descriptive and econometric. The study, however, showed that respondents were indifferent about the tariff pricing scheme in Nigeria, which was attributed to respondents understanding the concept of “Pay As You Go” pricing technique. The finding also revealed that the impact of efficient price on electricity consumption is 3% greater than the price disparity currently used in Nigeria and that consumers’ behaviour towards electricity wastage was well-managed by prepaid metering. The findings of this study suggest the distribution of well-programmed energy-efficient technologies that will capture price disparity, coupled with well structured uniform tariff rate that will make prepaid metering relevant to energy saving
- ItemEffect of Vocational Training Programme on Entrepreneurial Intention among Nigerian Undergraduates(IJAAR Publishing, 2022-07-25) Iriobe, Ofunre, C.The research is centered on effect of vocational training programme on entrepreneurial intention among Nigerian undergraduate students. The term vocational training covers any kind of education which aims at acquiring qualifications in relation to a particular profession, art, work or which provides the necessary training and the necessary skills, along with technical knowledge, so that students can pursue a profession, art, and activity irrespective of the age and level of training. Also, entrepreneurial intentions refer to the desire of individuals to embark on venture creation. It entails a conscious state of mind that directs attention and, therefore, experience and action toward a specific object or pathway to achieve it. Various studies have examined other factors such as desirability, perceived feasibility, self-realisation participation, and propensity to act. However, not many studies have examined self-efficacy as a moderating variable on the relationship between vocational training programme and entrepreneurial intention. With the aid of Slovin's formula, a sample size of 325respondents was selected. A total of 500 self-structured questionnaires was administered on a 5 point likert scale. 338 copies of the questionnaires were accurately filled and submitted by the respondents. This implies that there was a high response rate on the part of the respondents. The research reveals that vocational training programme significantly affects entrepreneurial intention. The study also found that skill demand, supporting conditions and self-efficacy showed a greater influence on entrepreneurial
- ItemUniversity Undergraduates Lifestyle Patterns as Factors in the Purchase of Smart Phones(Nigerian Journal of Management Sciences, 2015) Agada, Solomon AgadaThis study attempted to identify consumer lifestyles categories on the basis of psychographics measures with university undergraduates and the ownership and purchase of smartphones in Nigeria. The study was conducted on 380 undergraduate students of two renowned universities in Nigeria, a private and a public university. Factor analysis using principal component analysis with varimax rotation yielded seven factors namely; Informatics or Information Access/Sharing, Status Symbol-Oriented, Scholarlees/Acada or Academic Oriented, Palees/Peer Group Pressure Oriented, Fashionability/Sociability/Current, Techno-Savvy, and Entertainment/Sports/Infotaiment. Lifestyles measures using T-Test Anova showed significant impact in terms of gender classifications and programme levels but no divergence in the interrelatedness of the lifestyle factors. The factors illuminated the undergraduate consumer population psychographic and demographic elements. The study therefore suggested that these factors are critical and salient as the basis for the formulation and implementation of marketing strategies in the sale of products or services
- ItemEffect of Branding on the Purchase of European and Asian Drugs in South-Western Nigeria(Nigeria Journal of Business Administration, 2020) Agada, Solomon AgadaAlthough consumers purchase drugs based on the physician’s prescription and user’s experience, they have increasingly shown personal and emotional consideration in determining branded or generic drugs in the purchase decision. In terms of the marketing of drugs, little research has been undertaken in this area in Nigeria. Emphasis has rather been on regulation and control. This study therefore examined consumers’ preference in terms of the effects of country of origin brand name, package branding, and ingredients branding on purchase of drugs between the European and Asian drugs. Data were collected from 312 buyers of Over-the-Counter (OTC) drugs in Lagos and Osun states in Nigeria through a cross-sectional survey. Data were analysed using both descriptive and Independent Sample t-Test. The results showed that there is no statistically significant difference in consumers’ perception of the branding elements in purchase between European and Asian drugs. It is therefore recommended that marketers comply with standards set by the regulating institutions for drug manufacture and administration as competitors would endeavor to meet up with expected standards and thus render the effect of branding as a differentiation strategy among competitors void. It is also recommended that pharmaceutical companies operating in international markets recognize branding elements such as the country of origin brand name, package branding, and ingredient branding employed by competitors as consumers rate them reasonably high in their purchase decision.
- ItemEmployees' Competency Management and Job Performance: A Review of Nigerian Public Sector(Nigerian Journal of Management Sciences, 2015) Agada, Solomon AgadaThe study investigated the relationship between employees’ competency management (ECM) and job performance (JP) in the Nigerian public sector. A cross-sectional survey research design was employed. The working population of the study consists of 175 randomly selected HR Management staff of key federal ministries based on the researcher's experience. The instrument for direct data collection was structured questionnaire. The response rate was 97 representing 55.43% copies of the questionnaire administered. The instrument was validated by human resources management experts. Confirmatory factor analysis was carried out to test the reliability of the instrument and the R obtained was 0.832. Data was c analyzed using descriptive statistics and Chi square analysis technique for hypothesis validation with the aid of SPSS IBM version 21software. The findings revealed that there is no statistically significant relationship between ECM and workers' productivity (p=.617), quality of service rendered (p=.645), and service cost savings (p=.523) in the Nigerian public sector. The study concluded that ECM which is the basis for job performance did not reliably predict superior job performance in the Nigerian public sector. This is due to the absence of employees' competence management best practices in the Nigerian public sector