Department of Mass Communication

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    A SOCIAL NETWORK ANALYSIS: EVALUATING ROLES OF OPINION LEADERS IN SHAPING PUBLIC OPINION ON COVID-19 NEWS
    (Sapientia Global Journal of Arts, Humanities and Development Studies (SGOJAHDS), 2022) Oko-Epelle Lydia
    The essence of human communication is to convey meaning into understanding because communication without understanding does not result in desired behavioural change. Hence, this paper examined a social network analysis: evaluating the roles of opinion leaders in shaping public opinion on covid-19 news. 62,119 online posts from 11 social networks were examined to analyze the novel coronavirus disease information. These platforms include Facebook, YouTube, Twitter, Linkedin, Pinterest, WhatApp, Tiktok, Telegram, Snapchat, and Google Hangouts. Strong influences, engagements, and hot values were the best predictors of opinion-leader classification across 11 Internet forums. This study abreast the Two-Step Flow theory, the characteristics of opinion leaders, and how they interpret media messages, all of which have much influence. The findings called into question traditional news sources because opinion leaders drew widespread attention to the health threat issues during the early stages of the COVID-19 outbreak. This study contributes to a better understanding of social network types, follower engagement, and maximizing the impact of opinion leaders in social networks. It concluded that during the COVID-19 outbreak, the roles of opinion leaders were to interpret government policies regarding the pandemic, explain non-pharmaceutical measures to stop the spread of COVID-19, and encourage the public to get the COVID-19 vaccine
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    A Systematic Review of Nigerian Articles in Radio Research
    (Online Journal of Arts, Management and Social Sciences (OJAMSS), 2023-06) Ifeduba, Emmanuel
    It is impossible to exaggerate the value of radio in developing nations like Nigeria. It has been essential to national, societal, and educational development. Radio is the most prevalent, accessible, and inexpensive mass media available, especially for rural residents, despite technological breakthroughs that have altered how society functions.This paper examines the research conducted by researchers in Nigeria how radio relates with other aspects of life. The objective of the study was to find out the different areas of research that researchers have covered with in radio research as a medium of mass communication, the research methodology and the theory most preferred by researchers. The study utilized the systematic review and content analysis as methodology for the study. Findings revealed that researchers have focused more on relating radio and health, development, agriculture, education, politics and advertising. The study recommended that researchers should diversify and research on radio and other areas like culture, economy, convergence of the media, sports, climate change etc
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    A Sytematic Review of Newspaper- focused Studies In Nigeria
    (Multidisciplinary Journal of Vocational Education & Research, 2023-05) Ifeduba, Emmanuel
    Newspapers are the fundamental part of the fourth estate through which information has been and is conveyed. It has been a means to reach audience and disseminate relevant information and news that is either local, national or international. Pertaining to its history in Nigeria, beginning from the time of IweIroyin to contemporary newspapers like punch or the nation, newspapers have continued to have a massive impact on the society. This paper focuses on the 100 annotated bibliography on newspapers written in Nigeria within a specific period of time by researchers. The results of the findings demonstrates that newspaper covers many important areas of which include; politics, security, education, language, crime, management, economy, etc. The paper concludes that newspaper has done basically well in informing, educating the Nigerian audience and most importantly, has been able to uncover some corruptions and scandals through its investigativejournalistic approach. Therefore, the paper recommends that newspaper industry should be looked upon and innovated due to the threats of redundancy being received from the internet. The paper also recommends that government should also empower the industry by promoting policies that will be favor the industry that will bring about the wellbeing of the industry.
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    Adapting social media for formal learning in Nigeria: Challenges and prospects
    (Arabian Journal of Business and Management Review (OMAN Chapter), 2014-04) Sanusi, Bernice Oluwalanu
    Educationist and communication experts have in the past advocated for a flexible learning aimed at meeting individual needs, while at the same time providing both the learner and the instructor the opportunity to interactively relate outside the structured environment. Thus when social media started out as a fun way to connect with friends and families, experts saw it as a powerful tool for education beyond their uses as avenue to socialize. Today, many students and educationists are using sites like Facebook, Twitter, LinkedIn, Youtube, MySpace, Flicker, Netlog, Slideshare and tools such as Skype, Ovoo, and Yahoo messenger to connect students to learning opportunities in new and exciting ways. As part of the growing influence for enhancing education, the Osun state government recently gave out smart phone dubbed “opon imo” (tablet of knowledge) to all secondary pupils in the state loaded with several learning materials. Using the exploratory method, the authors explore ways in which social media can be used to enhance formal learning by identifying opportunities and challenges inherent thereof. The authors concluded that social media provide better opportunities to help student take their learning experience outside the classroom to wherever they are but noted that cost of acquisition and sustenance could pose as challenge for those in the lower income bracket of the society.
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    Advertising, Language and Culture
    (2021) Adelabu, Omowale
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    Agenda-Setting: A Preliminary Proposal
    (IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2022-02-28) Obiaje, Kris
    The agenda-setting theory has long been around since investigations into the role of the media in the transmission of salience issues and what awareness it generates plus the priority the audience gives same was unearthed. Three derivatives (policy agenda-setting, public agenda-setting and media agenda or agenda building) earlier identified by Rogers and Dearing have been instrumental to these processes and investigations. On account of the impact of the Internet on the communication ecosystem and to complement the earlier three offshoots, the agenda-setting framework is ripe for additional amplification. And because the Internet has expanded the media ambit and rendered additional platforms via convergence and digitization, a distinct category of media content influencer/source has been birthed. Do celebrities have enough impact on Media offering or salient issues that makes it into editorial content? What do available empirical studies say about the preceding query? Employing causal explanatory research design, while using literature review as a research instrument, this article, therefore, examined the historical background of the agenda-setting theory and the dimensional influence of celebrities in the agenda-setting scope and subsequently developed a springboard for the proposed derivate—the 'Celebrity agenda-setting'—whilst considering its conceptual plausibility which is hinged on the impact of the New Media and audience behaviour. Since this is a preliminary proposition; it is posited that scholars and researchers in the communication ecosphere give this concept further attention and exposition.
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    Analysis Of the Roles of Artificial Intelligence in News Programme Production at Select Commercial Radio Stations in Southwest Nigeria
    (Corpus Intellectual, 2024) Oko-Epelle Lydia
    The evolution of artificial intelligence (AI) is increasingly impacting various aspects of society, including the media. To remain relevant, commercial radio stations must adapt to these technological advancements. This study explores the role of AI in news production at select commercial radio stations in Southwest Nigeria. The objectives include assessing the level of AI awareness, identifying specific roles of AI, and understanding the challenges of integrating AI into broadcast production among these stations. The study is grounded in Diffusion of Innovation Theory and the concept of Metamorphosis. A survey design was employed, using a questionnaire to collect data from 122 registered members of the Association of Nigerian Radio Broadcasters. The findings reveal that most of the selected commercial radio stations in Southwest Nigeria are aware of AI's presence in media production. Key roles identified for AI include audio editing and enhancement, transcription of text to audio, voiceovers, program summarisation, automated announcements, and news script generation. The challenges encountered include staff inexperience and concerns about the authenticity and ethical implications of AI-generated content. The study concludes that automation represents the future of media, and commercial radio stations must embrace this shift to remain competitive on a global scale.
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    Audience awareness of radio messages on adopting malaria preventive measures among rural dwellers in Oyo state, Nigeria
    (Global Knowledge, Memory and Communication, Emerald Publishing Limited, 2024) Lydia Oko-Epelle
    Purpose – This study aims to examine the audience awareness of radio messages on malaria prevention and how these messages have influenced the adoption of malaria preventive measures among rural dwellers in Oyo State, Nigeria. Design/methodology/approach – This research adopted a mixed-method approach, combining surveys and qualitative focus group discussions to gather data on respondents’ attitudes, knowledge and practices related to malaria prevention. The authors used Frequency distribution involving tables to present quantitative data, while we deployed thematic analysis to present qualitative data. Findings – Results showed that most rural dwellers (86.5%) were exposed to malaria prevention radio messages. However, findings indicated that awareness alone did not influence the adoption of malaria preventive measures; instead, a positive attitude toward messages influenced the adoption of the malaria preventive measures. Practical implications – Radio stations should tailor their messaging to address daily malaria difficulties while considering the target audience’s culture and belief systems. Also efforts should be directed at developing messages that promote awareness and build favorable attitudes toward preventative measures. Finally, radio stations, government agencies and health-care professionals must work together to guarantee that malaria prevention messages are effectively distributed. Originality/value – The originality of this study comes from its unique ability to examine audience awareness of radio messages, mainly as it influences the adoption of malaria preventive measures.
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    Audience perception of foreign music within indigenous radio programmes among listeners in Lagos, Nigeria
    (New Media and Mass Communication, 2015) Sanusi, Bernice Oluwalanu
    Music is the life blood of every radio station. Ordinarily, the listeners should be the focus of every radio programme and their perception should influence radio station programming. However, the continuous use of foreign music in indigenous programming points to a contrary indication. This situation is today a source of concern to culture activists and debates among academics. This study therefore examined how audience perceive the use of foreign music within local radio programmes. To do this, the study adopted the quantitative research method with survey design. A sample of 200 respondents was taken from Lagos metropolis and a specially designed questionnaire was administered on 20 radio presenters purposively selected. Specifically, the study attempted to answer four research questions and the findings revealed that many radio listeners prefer local music, and viewed the act of playing foreign music as unpatriotic and a way of killing local culture. The paper concludes that a continuous airplay of foreign music within local programmes will debase indigenous culture and existence of a nation.
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    Audience's Perception of Campus Radio Station Local News Programs as a Tool for Public Enlightenment: A Study of Redeemer’s 103.5FM
    (Zaria Journal of Communication, 2022) Oko-Epelle Lydia
    Radio is a powerful medium for communication, especially when spreading knowledge about various issues as they arise in society. Radio also provides citizens who need news and updates about current events. Because of the usefulness of radio, the audience tends to perceive radio programs differently as it appeals to them. Thus, this study examined the audience's perception of campus radio station local news programs as a tool for public enlightenment. This study aimed to understand the audience's perception of Redeemer's 103.5FM local news programs, determine which programs they considered more educative and informative and examine the frequency of exposure to these programs. The psychological theory of perception was adopted. Descriptive research was used, and the purposive sampling technique was adopted in the study to ensure that only those who had been exposed to Redeemer's 103.5 FM local news programs were selected from the two local government areas. Taro Yamane's sample size formula was used to determine a sample size of 383. The questionnaire served as the research instrument used to administer questions to respondents in Ede North and South Local Government Areas in Osun State. Findings showed that most respondents were frequently exposed to the Redeemer's 103.5 FM local news program. These local news programs enlightened respondents on sports, politics, security, state of the nation and economy. The study concluded that the perception was rated low due to some challenges identified as a limitation by respondents, such as the inability of the radio transmitter to cover some locations, inconsistencies in programs, lack of incorporation of more entertainment content into some programs of the station and inability to bring on air more knowledgeable news analysts and social commentators. The study recommended that Redeemer's 103.5 FM needs to critically examine these challenges and improve its local news to enhance the desired perception.
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    Awareness of plagiarism as copyright violation with implications for intellectual property education in tertiary learning
    (Journal of Research and Development, 2016) Sanusi, Bernice Oluwalanu
    Nigerian educational system has placed little or no premium on intellectual property education. Consequently, the efforts of both students and teachers alike at scholarship are seriously plagued with various sheds of copyright violation. One that is so predominant yet oftentimes casually regarded, which this work investigated is plagiarism. In spite of the offhanded manner with which plagiarism is committed, it remains a serious copyright violation that has legal and ethical implications. Adopting the cross-sectional research approach, the researchers conducted four sessions of focus group discussion with eight final year students of Mass Communication at Babcock University, Ilishan-Remo, Ogun State and Redeemers University, Ede, Osun State. Each institution had four participants, two female and two male. Their input was collated and discussed qualitatively. A major finding is that there is a gap in intellectual property education especially regarding students’ awareness of plagiarism as copyright violation. It is for this purpose that this paper advocates the introduction and effective implementation of intellectual property education in the curriculum of Nigerian tertiary institutions. This is a pro-active intervention measure that would either eradicate or reduce plagiarism to the barest minimum.
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    Book Censorship in Nigeria: A Study of Origin, Methods and Motivations, 1805-2018
    (University of Nebraska - Lincoln, Library Philosophy and Practice (e-journal), 2018) Ifeduba, Emmanuel
    Twenty-first century Nigeria may be described as the era of democracy yet freedom to publish, which is one of the hallmarks of true democracy, seem to be endangered more than ever before. Conversation around this subject has, however, been superficial, lacking in both historical and empirical depth. The aim of this study, therefore, is to investigate the origin, methods and motivations of censorship in Nigeria with a view to deepening the understanding of this phenomenon. Quantitative and qualitative data were collected offline and online using document analysis and interviews were analysed by simple percentages and the constant comparative method. Findings indicate that book censorship began in 1805, over two centuries ago. Eleven methods, including, burning, banning and bombing have been employed and three major motivations (political, religious and socio-cultural) were identified. This study, beyond the conjectures that make up the literature, sheds light not only on the murky history of censorship in Nigeria but also on the emergence of positive censorship—censorship not undertaken by politicians and religious leaders to stifle free speech but by communities, schools and social media to challenge books with culturally immoral contents. This development promises to strengthen the peer review process to the benefit of all stakeholders in the book chain
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    Book Development for Tertiary Education in Nigeria: Challenges and Prospects
    (2011) Oloyede, I. Bayo
    Book, whether in traditional or electronic format, is a resource bank for educational growth. It is a compendium of the past as well as knowledge for the present and the future. Book is a medium of Mass Communication with significant contribution to educational growth. Indeed, the number and quality of books emanating from a country can be used to determine the educational development of the country. Scholarly publications are essential in this regard. Therefore, this paper examines the practice of scholarly publishing, especially scholarly book development in Nigeria. It explores the essence, techniques, challenges and prospects of scholarly book development for educational growth in the country and recommends hybrid collaboration strategy as a means of generating manuscripts for books as well as promoting and distributing them.
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