Department of Mass Communication

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https://repository.run.edu.ng/handle/123456789/65

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    EFFECTIVENESS OF THE USE OF SOCIAL MEDIA FOR DRUG ABUSE SENSITISATION AMONG UNIVERSITY UNDERGRADUATES IN NIGERIA
    (Nasarawa Journal of Multimedia and Communication Studies, 2024-12) Oko-Epelle Lydia
    This study investigates the effectiveness of the use of social media for drug abuse sensitisation among undergraduates in Nigeria. Given the widespread use of social media and the prevalence of drug-related content, this study aims to understand how exposure to anti-drug and pro-drug messages affects students’ attitudes and behaviours. The social media platforms that were examined in this study include Tik-Tok, Instagram, Pinterest, Snapchat, X (formerly twitter), LinkedIn, Facebook and Youtube. A descriptive research design was used, while the population of the study comprised undergraduates from three public universities in Nigeria: Osun State University, Osun State, Kwara State University, Kwara State and the University of Ibadan, Oyo State. A multistage sampling technique was adopted to select 400 respondents for the study, and data were collected through an online, self-structured questionnaire. Reliability testing yielded a Spearman-Brown coefficient of 0.71, ensuring consistency in the instrument. Data were analysed using statistical package for social sciences while frequency tables and percentages were used to present results. Findings indicated that while students are frequently exposed to social media content that promotes awareness against drug abuse, many feel that current anti-drug efforts on these platforms are insufficient. Further findings showed that social media also exposes students to content that glamorises drug use, which can influence their peers. Most respondents suggested that sanctions on prodrug content could help mitigate this exposure. The study concludes that while social media has the potential to disseminate anti-drug messages widely, it is currently not doing enough in curbing drug abuse. The study underscores the need for a strategic approach to social media messaging on drug abuse, emphasising the potential of digital platforms as powerful tools for health communication.
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    Audience's Perception of Campus Radio Station Local News Programs as a Tool for Public Enlightenment: A Study of Redeemer’s 103.5FM
    (Zaria Journal of Communication, 2022) Oko-Epelle Lydia
    Radio is a powerful medium for communication, especially when spreading knowledge about various issues as they arise in society. Radio also provides citizens who need news and updates about current events. Because of the usefulness of radio, the audience tends to perceive radio programs differently as it appeals to them. Thus, this study examined the audience's perception of campus radio station local news programs as a tool for public enlightenment. This study aimed to understand the audience's perception of Redeemer's 103.5FM local news programs, determine which programs they considered more educative and informative and examine the frequency of exposure to these programs. The psychological theory of perception was adopted. Descriptive research was used, and the purposive sampling technique was adopted in the study to ensure that only those who had been exposed to Redeemer's 103.5 FM local news programs were selected from the two local government areas. Taro Yamane's sample size formula was used to determine a sample size of 383. The questionnaire served as the research instrument used to administer questions to respondents in Ede North and South Local Government Areas in Osun State. Findings showed that most respondents were frequently exposed to the Redeemer's 103.5 FM local news program. These local news programs enlightened respondents on sports, politics, security, state of the nation and economy. The study concluded that the perception was rated low due to some challenges identified as a limitation by respondents, such as the inability of the radio transmitter to cover some locations, inconsistencies in programs, lack of incorporation of more entertainment content into some programs of the station and inability to bring on air more knowledgeable news analysts and social commentators. The study recommended that Redeemer's 103.5 FM needs to critically examine these challenges and improve its local news to enhance the desired perception.
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    MASS MEDIA AND CULTURAL IMPERIALISM
    (Global Journal of Education, Humanities and Management Sciences (GOJEHMS), 2020-07) Oko-Epelle Lydia
    The article focuses on mass media and cultural imperialism: the Nigerian experience. Culture comprises the whole complex of distinctive spiritual, intellectual and emotional features that characterize society, our thought about life, and our ideas. Culture shape the way we see world, it has capacity to bring about the change of attitudes needed to ensure peace and sustainable development which we know form the only possible way forward for life on planet earth. This paper examined increasing in cultural dominance that one culture exerts over another as a function of the relation of both overall deficiencies, in the sense that flood of cultural elements pour from dominant culture on the dominated. Mass media was studied under the two theories: cultural imperialism and media dependency theory. Mass media is found to represents one of the most significant institutions, the powerful tool for socialization as well as cultural domination. Domination here means holding superiority or mastery in strength and to suppress or overshadow in dominance, recognition and prestige. It involves the exercise of great influence in the society as well as political and economic influence. The work suggests that, powerful measure to combat the aggression of the global media dependence should be based on selective acceptance and dissemination of local contents to satisfy audience needs. To ensuring a bright future for Nigeria cultural heritage, there is a need to continually promote her heritage through the various media.
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    FREEDOM OF INFORMATION ACT
    (IMSU Journal of Communication Studies, 2023) Oko-Epelle Lydia
    In order to facilitate easy access to information and create an open society, the concept of freedom of information (FOI) is widely accepted, particularly in democratic societies. Nigeria adopted the Freedom of Information Act (FOIA) in 2011 to make information easily accessible, as obtainable in other climes. This study examines the concept of information freedom and the issues and challenges associated with FOIA. It also examines the nature of Nigerian journalism practice. Some of the challenges mentioned in this paper include information access denial, legal loopholes, and public servants needing to be aware of the Freedom of Information Act. The paper finds that the current Freedom of Information Act 2011 offers no relief. The Act does not provide the media with any additional protection; rather it merely imposed duties and obligations on the media without explicitly granting rights or privileges beyond the general right to free expression enjoined by all citizens.
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    Analysis Of the Roles of Artificial Intelligence in News Programme Production at Select Commercial Radio Stations in Southwest Nigeria
    (Corpus Intellectual, 2024) Oko-Epelle Lydia
    The evolution of artificial intelligence (AI) is increasingly impacting various aspects of society, including the media. To remain relevant, commercial radio stations must adapt to these technological advancements. This study explores the role of AI in news production at select commercial radio stations in Southwest Nigeria. The objectives include assessing the level of AI awareness, identifying specific roles of AI, and understanding the challenges of integrating AI into broadcast production among these stations. The study is grounded in Diffusion of Innovation Theory and the concept of Metamorphosis. A survey design was employed, using a questionnaire to collect data from 122 registered members of the Association of Nigerian Radio Broadcasters. The findings reveal that most of the selected commercial radio stations in Southwest Nigeria are aware of AI's presence in media production. Key roles identified for AI include audio editing and enhancement, transcription of text to audio, voiceovers, program summarisation, automated announcements, and news script generation. The challenges encountered include staff inexperience and concerns about the authenticity and ethical implications of AI-generated content. The study concludes that automation represents the future of media, and commercial radio stations must embrace this shift to remain competitive on a global scale.