Audience perception of foreign music within indigenous radio programmes among listeners in Lagos, Nigeria
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Date
2015
Authors
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Publisher
New Media and Mass Communication
Abstract
Music is the life blood of every radio station. Ordinarily, the listeners should be the focus of every radio
programme and their perception should influence radio station programming. However, the continuous use of
foreign music in indigenous programming points to a contrary indication. This situation is today a source of
concern to culture activists and debates among academics. This study therefore examined how audience perceive
the use of foreign music within local radio programmes. To do this, the study adopted the quantitative research
method with survey design. A sample of 200 respondents was taken from Lagos metropolis and a specially
designed questionnaire was administered on 20 radio presenters purposively selected. Specifically, the study
attempted to answer four research questions and the findings revealed that many radio listeners prefer local
music, and viewed the act of playing foreign music as unpatriotic and a way of killing local culture. The paper
concludes that a continuous airplay of foreign music within local programmes will debase indigenous culture and
existence of a nation.
Description
Keywords
Perception, Cultural Imperialism, Indigenous Programmes