Department of Business Administration & Marketing

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Browsing Department of Business Administration & Marketing by Author "Ighomereho Salome"

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    Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing
    (Innovative Marketing, 2024) Ighomereho Salome
    T he study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management staff of the four largest mobile operators in Nigeria (MTN, Glo, 9Mobile, Airtel), an empirical evidence was established. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The SEM outlined the connection between the dimensions of market orientation and organizational performance. The findings revealed that inter-functional coordination (β = 0.485, t = 2.542, p = 0.013 < 0.05) and customer orientation (β = 0.245, t = 2.043, p = 0.038 < 0.05) significantly influence organizational performance, while competitor orientation (β = 0.159, t = 1.870, p = 0.065 < 0.05) has no discernible effect. It was also found that strategic marketing has a major impact on organizational performance (β = 0.466, t = 4.175, p = 0.000 < 0.05), but it has no moderating influence on the relationship between market orientation and organizational performance (β = 0.032, t = 0.445, p = 0.665 > 0.05). This implies that strategic marketing has a direct effect on organizational performance and not a moderating effect. Therefore, the study recommends that market orientation especially customer orientation and inter-functional coordination, as well as strategic marketing, should become a culture in the telecommunication industry.
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    PERCEIVED SERVICE QUALITY AND PASSENGER SATISFACTION WITH BUS RAPID TRANSIT (BRT) SERVICE IN LAGOS STATE, NIGERIA
    (EKSU INTERNATIONAL JOURNAL OF MANAGEMENT AND DEVELOPMENT STUDIES, 2025) Ighomereho Salome
    With the increasing pressure on urban transport networks to provide efficient and reliable services, there is need to examine how passengers perceive service quality and the influence on passenger satisfaction. This study investigated the influence of the dimensions of service quality, including reliability, comfort, convenience, responsiveness and safety on perceived service quality of Bus Rapid Transit (BRT) service and its influence on passenger satisfaction in Lagos State, Nigeria. A cross sectional research design was employed using a structured questionnaire administered to 384 BRT passengers, with 248 valid responses. Structural Equation Modeling (SEM) was used to analyse the data. Findings indicate that perceived service quality significantly influence passenger satisfaction, with dimensions such as reliability, convenience, responsiveness and safety having significant positive influence on perceived service quality. However, comfort has no significant influence on perceived service quality. The study underscores the need for continuous assessment of service quality of BRT to align with passenger expectations and sustainable urban mobility.