Department of Mass Communication

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Browsing Department of Mass Communication by Author "Sanusi, Bernice Oluwalanu"

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    Adapting social media for formal learning in Nigeria: Challenges and prospects
    (Arabian Journal of Business and Management Review (OMAN Chapter), 2014-04) Sanusi, Bernice Oluwalanu
    Educationist and communication experts have in the past advocated for a flexible learning aimed at meeting individual needs, while at the same time providing both the learner and the instructor the opportunity to interactively relate outside the structured environment. Thus when social media started out as a fun way to connect with friends and families, experts saw it as a powerful tool for education beyond their uses as avenue to socialize. Today, many students and educationists are using sites like Facebook, Twitter, LinkedIn, Youtube, MySpace, Flicker, Netlog, Slideshare and tools such as Skype, Ovoo, and Yahoo messenger to connect students to learning opportunities in new and exciting ways. As part of the growing influence for enhancing education, the Osun state government recently gave out smart phone dubbed “opon imo” (tablet of knowledge) to all secondary pupils in the state loaded with several learning materials. Using the exploratory method, the authors explore ways in which social media can be used to enhance formal learning by identifying opportunities and challenges inherent thereof. The authors concluded that social media provide better opportunities to help student take their learning experience outside the classroom to wherever they are but noted that cost of acquisition and sustenance could pose as challenge for those in the lower income bracket of the society.
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    Audience perception of foreign music within indigenous radio programmes among listeners in Lagos, Nigeria
    (New Media and Mass Communication, 2015) Sanusi, Bernice Oluwalanu
    Music is the life blood of every radio station. Ordinarily, the listeners should be the focus of every radio programme and their perception should influence radio station programming. However, the continuous use of foreign music in indigenous programming points to a contrary indication. This situation is today a source of concern to culture activists and debates among academics. This study therefore examined how audience perceive the use of foreign music within local radio programmes. To do this, the study adopted the quantitative research method with survey design. A sample of 200 respondents was taken from Lagos metropolis and a specially designed questionnaire was administered on 20 radio presenters purposively selected. Specifically, the study attempted to answer four research questions and the findings revealed that many radio listeners prefer local music, and viewed the act of playing foreign music as unpatriotic and a way of killing local culture. The paper concludes that a continuous airplay of foreign music within local programmes will debase indigenous culture and existence of a nation.
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    Awareness of plagiarism as copyright violation with implications for intellectual property education in tertiary learning
    (Journal of Research and Development, 2016) Sanusi, Bernice Oluwalanu
    Nigerian educational system has placed little or no premium on intellectual property education. Consequently, the efforts of both students and teachers alike at scholarship are seriously plagued with various sheds of copyright violation. One that is so predominant yet oftentimes casually regarded, which this work investigated is plagiarism. In spite of the offhanded manner with which plagiarism is committed, it remains a serious copyright violation that has legal and ethical implications. Adopting the cross-sectional research approach, the researchers conducted four sessions of focus group discussion with eight final year students of Mass Communication at Babcock University, Ilishan-Remo, Ogun State and Redeemers University, Ede, Osun State. Each institution had four participants, two female and two male. Their input was collated and discussed qualitatively. A major finding is that there is a gap in intellectual property education especially regarding students’ awareness of plagiarism as copyright violation. It is for this purpose that this paper advocates the introduction and effective implementation of intellectual property education in the curriculum of Nigerian tertiary institutions. This is a pro-active intervention measure that would either eradicate or reduce plagiarism to the barest minimum.
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    Changing roles in the Nigerian media industry: A study of multimedia journalism
    (Kuwait Chapter of Arabian Journal of Business and Management Review, 2015) Sanusi, Bernice Oluwalanu
    The practice of journalism has always been at the cutting edge of technology. Every changes in technology has always impact journalism; from printing press to telephone; from radio technology to television; from satellite technology and now to internet. Change has always been the lot of journalism, yet, there is no technology that has radically alter the practice of journalism like multimedia technology. The paper adopted exploratory technique to interrogate the impact of multimedia technology on the practice of journalism. The author concluded that multimedia technology has redefined the traditional role of journalist, the practice of journalism and the dichotomy between print and electronic media.
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    A content analysis of newspaper coverage of Sustainable Development Goals (SDGS) campaign
    (International Journal of Communication:, 2019-06) Sanusi, Bernice Oluwalanu
    The media as a vehicle of social integration and development is acknowledged to have great influence in enhancing public knowledge of government programmes and the attainment development. This study examined newspaper coverage of Sustainable Development Goals (SDGs) campaign in Nigeria with aim to know the importance attached to the issue of sustainable development in Nigeria. Four national newspapers: The Punch, The Guardian, Nigerian Tribune and The Nation were used for the study. Content analysis was adopted as the research design. The population of the study was 2,188 editions published within January 2016 to June 2017. However, simple random sampling technique was used to select the sample size of 1,152 while, coding sheet and coding manual were instruments used to collect data. The data were analysed using percentages and frequency distribution tables. Findings revealed that, although Nigerian newspapers presented SDGs campaign with a positive tone, nevertheless, the campaign publications were in form of news-story presentations, while the presentations were to a large extent placed inside the pages. Based on the findings, the study recommended that print media should give more prominence to development stories, present exclusive editorials and comprehensive feature articles that will aid in-depth analysis and enlightenment on SDGs programmes in order to positively prepare the public towards taking steps to achieving these goals.
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    Faith, religion and communication: The communication pattern In traditional African religion
    (2013-11) Sanusi, Bernice Oluwalanu
    Communication is an exchange or the sharing of information or message, it requires certain basic components - the source from whom the message originates; the medium through which the message is conveyed; the audience who receives the message; and the feedback which is the reaction of the receiver to the message. Traditional African Religion (TAR) or African Traditional Religion (ATR) on the other hand is a system of information, a procedure of imparting or transmitting values of the indigenous community to members or intending members. Thus, this paper examines three major aspects: religion, faith and communication in African tradition religion. In trying to establish the nexus between communication and African traditional religion, the study adopts the qualitative research method in examining the various concepts. The paper argues that if the four basic elements – sender, message, channel and the receiver are present is the communication process in traditional African Religion, we can then say authoritatively that there is a link. We can therefore conclude that there is a communication pattern in traditional religion based on the sharing of language and meaning among members. The paper recommends that in every communication, the effort should be intensified to achieve a common meaning understood as such by all parties involved. It also recommends that the contents religious message must not be provocative and not convey the superiority of one religion over the other.
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    Funding campus radio in Nigeria: The opportunities and challenges
    (Online Journal of Arts, Management and Social Sciences, 2020-11) Sanusi, Bernice Oluwalanu
    This study examined Funding Campus Radio in Nigeria: the Opportunities and Challenges. The objectives was to identify the funding options available for campus radio; to ascertain the opportunities to funding campus radio in Nigeria and to identify the challenges to funding a campus radio in Nigeria. Technological Determinism Theory and Nested System Broadcasting Model were adopted for the study. The paper adopted the survey method with interview as instrument for data collection. Two station managers who were willing to participate in the study were purposively chosen among the 12 available for the study finding showed that inadequate funding were major challenge faced by the two stations. Campus radio broadcasting falls under the not-for-profit classification along with community broadcasting, hence, there are restrictions on which area they can source for income. The researchers recommended the adoption of a new broadcasting model that would help campus broadcasters overcome the funding challenges they are currently faced and facilitate a thriving broadcasting eco-system in Nigeria.
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    Gender portrayal in Nigerian advertisements: Content analysis of selected adverts
    (SAU Journal for Management and Social Sciences,, 2018-12) Sanusi, Bernice Oluwalanu
    Over the years criticism against advertising agencies and copy writers has been loudest over issue of gender stereotype which centered on how men and women are portrayed in advertising copy. Despite changes in role definitions, education and economy power, old prejudices against women still persist in advertising copy. The study interrogated the prevalence of gender stereotype in newspaper advertisements and how advertising perpetuate gender stereotype when what is needed is gender inclusiveness. The study was anchored on social cognitive theory which, stated that people acquire and maintain certain behavioural patterns based on social factors like environment, people, education and behaviour. Content analysis was adopted as the research methodology and 276 Nigerian newspaper advertisements were selected from 3 Nigerian newspapers; The Guardian, THE PUNCH and Vanguard from July to December, 2016. Erving Goffman's six coding categories were adopted for the research work. Findings showed that there are still stereotypical elements in Nigerian advertisements such as Relative Size, Function Ranking, Feminine Touch, Ritualization of Subordination and Licensed Withdrawal. It was also discovered that men were portrayed in more professional roles while women were seen in more family oriented roles. The study concluded that there is a need for re-education on the part of advertising agencies and copy writers who need to retool their thinking to reflect current cultural, social and economy reality of gender role in our society. The study recommends that the roles of both men and women in the 21st century is changing and as such copywriters must come in terms with the change and portray men and women more in ways that reflect realities.
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    Imperatives of internet and social media on broadcast journalism in Nigeria
    (New Media and Mass Communication, 2014) Sanusi, Bernice Oluwalanu
    The development of radio and later television brought a new dimension to news and events coverage in Nigeria. In 1993 the monopoly of government was broken to allow private participation. This gave the broadcast audience multiple choices of media. The advanced technology in the broadcast media and the development of internet and social media networks further exposed the society to alternative mediums of information. The pervasiveness of these websites in our everyday lives is today changing the face of broadcasting globally and in particular the Nigerian broadcast industry.
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    Influence of media internship on the academic performance of mass communication students of Babcock University, Ogun State, Nigeria
    (Journal of Communication and Media Research, 2018-04) Sanusi, Bernice Oluwalanu
    Internship has always been part of journalism training globally and dates back to 1906 when the University of Cincinnati in the United States first started it. Since then, no curriculum of journalism training is regarded as complete without the mandatory internship component. This study examined the influence of media attachment on the academic performance of Mass Communication students, Babcock University, Ilishan-Remo, Ogun State, Nigeria. The study adopted survey research method with questionnaire as data gathering instrument which was administered on 154 purposively selected respondents. Data obtained indicated that most of respondents were of the view that media attachment complemented classroom teaching and thus improved their academic performance. Based on this finding, the researchers concluded that media internship is fundamental to classroom learning experience of Mass Communication students. The study recommended that effective monitoring of students on media internship should be done in order to ensure that they maximize the benefits of the programme.
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    Influence of televised presidential debate on the electoral performance of candidates in the 2011 election in Lagos State
    (Kuwait Chapter of Arabian Journal of Business and Management Review, 2014-07) Sanusi, Bernice Oluwalanu
    This study examined the influence of televised presidential debate on the electoral performance of candidates in 2011 presidential elections in Lagos state. Survey research method was adopted and the method of data collection was multi stage sampling. A total number of 199 copies of questionnaire were administered. The findings revealed that the March 2011 televised presidential debate influenced the voting pattern of Lagosians but that along with the media there other factors such as peer groups, religion, ethnicity, family influence and political parties, responsible for voters’ behaviour. Findings also revealed that the media can confer status on individual through constant appearance on programmes or news. On the basis of the findings therefore, it was recommended that the media should pay equal attention to event, issues and individuals affection various political parties.
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