Department of Mass Communication

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Browsing Department of Mass Communication by Author "Oloyede, I. Bayo"

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    Book Development for Tertiary Education in Nigeria: Challenges and Prospects
    (2011) Oloyede, I. Bayo
    Book, whether in traditional or electronic format, is a resource bank for educational growth. It is a compendium of the past as well as knowledge for the present and the future. Book is a medium of Mass Communication with significant contribution to educational growth. Indeed, the number and quality of books emanating from a country can be used to determine the educational development of the country. Scholarly publications are essential in this regard. Therefore, this paper examines the practice of scholarly publishing, especially scholarly book development in Nigeria. It explores the essence, techniques, challenges and prospects of scholarly book development for educational growth in the country and recommends hybrid collaboration strategy as a means of generating manuscripts for books as well as promoting and distributing them.
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    Chinese Soft Power and CCTV: Between Exposure to Television Content and Awareness of Chinese Effort at Public Diplomacy in Nigeria
    (2017) Oloyede, I. Bayo
    Soft power has been described as a combination of means used by nations to gain influence using efforts other than military power, force or coercion. As China grows in clout as an economic and diplomatic power, the role of soft power in its activities calls for special attention; especially in the background of the increasing failure of other world powers to use military force in gaining the compliance of smaller and often reluctant nations. This study is a preliminary investigation of the role of CCTV (Chinese Central Television) in China's soft power efforts in Nigeria in particular. Using a purposively selected sample of residents in Lagos, south west Nigeria, the study, in a survey, attempts to evaluate the relevance of CCTV in the overall awareness by citizens of Chinese public diplomacy. It concludes that CCTV's availability to viewers is not giving Chinese soft power any significant boost in Nigeria's mass communication space. Soft power has been described as a combination of means used by nations to gain influence using efforts other than military power, force or coercion. As China grows in clout as an economic and diplomatic power, the role of soft power in its activities calls for special attention; especially in the background of the increasing failure of other world powers to use military force in gaining the compliance of smaller and often reluctant nations. This study is a preliminary investigation of the role of CCTV (Chinese Central Television) in China's soft power efforts in Nigeria in particular. Using a purposively selected sample of residents in Lagos, south west Nigeria, the study, in a survey, attempts to evaluate the relevance of CCTV in the overall awareness by citizens of Chinese public diplomacy. It concludes that CCTV's availability to viewers is not giving Chinese soft power any significant boost in Nigeria's mass communication space.
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    Contemporary Christian Organizations in the Development of Mass Communication in Nigeria: An Exploratory Study
    (2013) Oloyede, I. Bayo
    The main aim of 'real' religion is development. This paper is a study of the contributions of contemporary Christian organizations in Nigeria to the development of Mass Communication in the country and in effect, their contributions to overall national development. Religious organizations have always in their various ways strived to contribute to national development. However, until recently, the contribution could not be said to be remarkable or significant in terms of helping to address issues of national needs. They were not able to make impactful contribution to national development due to regulatory constraints and their participation in developmental activities remained relatively dormant. A number of Christian organizations in the last few years have however contributed to recorded development in the Mass communication industry. While highlighting the various modes that the contribution has taken, the paper attempts to situate the various developmental roles of selected Christian organizations to the print and broadcast subsectors of mass communication in the general framework of development in Nigeria. The paper concludes that while the selected Christian organizations engage the print and electronic media in propagating their religious values, they actively contribute to growth in the advertising industry, training and education, employment generation and promotion of reading culture among others. Contributions to these indices of development make for agreement that these organizations have made input and are still contributing to national development through involvement in the media subsector.
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    Free Press and society
    (2014) Oloyede, I. Bayo
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    Journalists and Disclosure of Sources
    (1995) Oloyede, I. Bayo
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    The Justification for Press Freedom in Nigeria
    (2002) Oloyede, I. Bayo
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    Perceived Influence of Nollywood Movies on Social Life: A Study Of Women in Ilorin South Local Government Area, Kwara State
    (2021) Oloyede, I. Bayo
    There is a general notion that viewing violent, ritual killing and undeserved affluence oriented movies on television increases aggression as well as affect the behaviour of the viewers. This is because film has a dramatic effect on the perception of viewers whether they are conscious or unconscious of this fact. Media scholars have also contended the fact that the media have great potentials in hindering women's progress by under or misrepresenting them through messages presented in various media genres. While men are presented as the "normal" majority of the society, women are seen as the "minority", the "others", "the exception", "the incomplete", "the damaged", "the marginal", and sometimes even "the bizarre." As there are notable difference in the presentation of roles men and women play in Nigerian home videos which belong to the Nollywood family; women appear in dependent roles such as wife or mother of someone more often than men, while the men more often appear in professional positions with dominance and always having the upper hand (Uchenne, Allen, & Uche, 2015).This study therefore, attempts to find out how Nigerian women interpret the images they see in Nollywood movies, if what women view in Nollywood movies are responsible for increase in violence in social life, uncontrolled desire for a life of affluence and ritual killings in the society. This study also established if some of the themes in Nollywood movies are true reflection of what goes on in our society. Drawing a sample of 250 from the population of study, survey method was adopted and the study found out that women's exposure to Nollywood movies does not predict social life as being occultic but presents social life as patriarchal. It however, recommended that the image of women should be portrayed positively in movies to reflect how women should be perceived and treated in the society.
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    Politeness and Impoliteness in Online Comments by Newspaper Readers
    (Legattext Publishing Company Limited, 2011) Oloyede, I. Bayo
    Internet freedom, which essentially is the freedom to connect, has been linked with the fundamental human rights framework because the internet is a virtual platform for the exhibition of freedoms of assembly, expression and association, given that these rights are expressible as well in cyberspace just as they are in real space. Arguably, ensuring that these rights extend to the cyberspace could preserve the promises the internet holds as a platform for development in terms of ideas generation, innovation, networking and connections and economic growth. While this right is being enjoyed by some, a number of trends are beginning to emerge. This includes acts of impoliteness in the addresses of people who post comments online after reading a story or other publications. It becomes therefore necessary to establish the presence of such acts, regarded as face threatening acts in politeness research, in online comments of readers of online Nigerian newspapers. This is what this paper has attempted to do.
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    Press Freedom Under Military Rule: An Investigation of Research Designs
    (2003) Oloyede, I. Bayo
    Systematic investigations or researches with valid and reliable findings are the only means of increasing human knowledge. These kinds of investigations must always be based on scientifically sound procedural plans or designs. This paper attempts to create an appropriate research design for examining the freedom of the press during military rule in Nigeria by studying existing designs on similar themes.
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    Press Freedom: A Conceptual Analysis
    (2005) Oloyede, I. Bayo
    This historical - research paper attempts a general exploration of press freedom as a concept. It inquires into the origin and general perception of the liberty of the press at evolution and into its different contemporary notions in the three broad socio-political systems of the world. It finds out that since press freedom originated under libertarianism in post-1688 England, various attempts have been made to conceive and implement,in the 'interest' of society, what the authors of the efforts perceived as the 'ideal' or 'true' variants of the concept. The paper concludes that since the structure of the press, including its freedom, is always determined by the socio-political structure, an ideal press freedom that will be equally enjoyable by or beneficial to all members of the society, irrespective of socio-political class, will always be difficult, if not impossible, to perfectly, effectively conceive, much more implement.
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