Department of Mass Communication

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Communicating via imagery: Speaking through online memes
(Association of Media and Communication Researchers of Nigeria (AMCRON), 2019-10) Alade, Moyosore
Online memes have become a participatory culture used by members of the society to express ideas, feelings, and emotions as well as respond to trending topical issues. The speed and often time, anonymity associated with the social media have made it easy to deploy memes that often makes the source challenging to track. These memes use several frames combined with multimedia elements to disseminate the intended message. Memes have gained prominence not just in Nigeria but globally and are fast becoming social artifacts. In Nigeria, it has mainly become a popular tool used for self-expression about specific issues, including the activities of the police force in the polity. Hence, this study undertook a content, and semiotic analysis of purposively selected memes and conversations on Twitter and Instagram linked to the hashtag #9japolice. The study specifically examined the themes, frames, and contextual meanings embedded in the memes to assess the dominant discourse embedded in the visuals and surround conversations on the hashtag. The study found that predominant themes embedded in the memes found on Instagram and Twitter included bribery, extortion, absconding from duty, irrelevancies, fitness/appearance, among others. Also, humour, sarcasm, cowardice, laziness, power distance, misplaced priorities, greed, etc. were used to frame the memes.
Educational Radio Broadcasting and its Effectiveness on Adult Literacy in Lagos
(Sage, 2021-06) Alade, Moyosore
Education has been identified as one of the most important ways to achieve national development. With 3 million nonliterate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not have the opportunity of formal schooling. The study assessed the effectiveness of educational radio broadcasting for adult literacy in Lagos State, Nigeria. Five hundred and five (505) adult learners participating in Lagos is Learning Project were purposively selected. Findings showed that a majority (62.4%) of the study participants used the instructional radio program, Mooko Mooka, to prepare for classroom instruction, while 53.5% of the study participants used the program for revision. Findings also revealed that 40.6% of them listened to the program three times per week and this implied that frequency of exposure could influence literacy skill. The study concluded that radio instructional techniques were effective in promoting adult literacy and therefore recommended that the radio listening sessions should be increased as part of efforts to reduce adult illiteracy in the country. Also, community media centers should be created in different communities to encourage group listening where learners can be supervised.
Endangered Voices: Nigerian Journalists' Safety amid the COVID-19 Pandemic
(Springer, 2022-05-27) Alade, Moyosore
This chapter examines the difficult conditions Nigerian journalists faced while reporting during the COVID-19 pandemic, focusing on the threats and dangers faced by Nigerian broadcast journalists and its implication for journalism practice amid a pandemic. Using a qualitative approach, we conducted nine in-depth interviews (online) with broadcast journalists in 2020 and employed thematic analysis to address the study’s findings. The study found that the safety threats encountered by journalists during the COVID-19 outbreak include the risk of contracting the virus, financial insecurity, and emotional trauma, among others. To combat these safety threats, journalists were responsible for their safety; hence, they ensured adherence to safety protocols with little or no support from the media houses they worked for. The implication of these safety threats to journalism practice includes reduced work output, reduced dissemination of factual reports, low-quality stories, and the lack of in-depth and investigative news reports during the COVID-19 pandemic in Nigeria.
Influence of Twitter Campaign on Voters' Choice of Candidates during the 2019 Governorship Election.
(FUOYE Journal of Communication Department of Mass Communication, Federal University, Oye-Ekiti, Nigeria, 2020) Alade, Moyosore
With the advent of new technologies, social media platforms have been integrated and used by political candidates and parties during election period for the purpose of campaigning and disseminating information. In light of this, the study sought to examine the influence of Twitter campaigns on voters in the 2015 Lagos Governorship election. Survey research method was adopted while questionnaire was used as the method of data collection. Findings suggested that two political parties' candidates adopted Twitter as an electoral campaign tool and the respondents accessed information posted by the candidates at their convenience. Additionally, the findings revealed that the frequent use of Twitter by the political parties' candidates influenced the respondents' perception of the candidates. Finally, the findings of the study suggested the likelihood of voting for the preferred candidate would have reduced if the candidate had not campaigned on Twitter. The researchers concluded that Twitter is an important campaign tool that must be utilised for reach and mobilisation of the electorates for political participation. It was recommended that Twitter, on its own, may not be sufficient as a campaign medium to win an election and Twitter should be used to complement other campaign tools for success in any election.
Instagram Use, Instagram-related Conflict, and Negative Relationship Outcomes among Undergraduates of Redeemer's University, Osun State, Nigeria
(International Sustainable Development Research Centre, 2017) Alade, Moyosore
Young adults' exposure to social networking sites such as Instagram is increasing and so is the potential of the use of such sites to complicate intimate relationships. Limited empirical evidence exists on social media use, social media related conflicts, and intimate relationship outcomes among young adults. Hence, this study examined whether the use of Instagram by young adults who are in romantic relationships have an impact on their relationship outcomes as reported by 249 undergraduates of Redeemer's University, Ede, Osun State. this study specifically examined the mediational effect of Instagram-related conflict on the relationship between active Instagram use and negative relationship outcomes. A set of regression and mediation analyses confirmed all the hypotheses. Findings revealed that active Instagram use influences and can predict Instagram-related conflict and negative relationship outcomes among young adults in romantic relationships. In addition, Instagram-related conflict mediates the relationship between active Instagram use and negative relationship outcomes. The results have implications for romantic relationships and Instagram users in general.
Nexus Between News Media Negative Political Campaigns And 2015 Presidential Elections In Nigeria
(2020-09) Alade, Moyosore
The 2015 presidential election campaigns were characterised by unprecedented number of negative political campaigns on the social media that many watchers of politics were afraid that the election will lead to unimaginable crisis. This study examined the relationship between social media negative political campaigns and voting pattern during the 2015 presidential elections in Nigeria. It is anchored on the selective perception theory which emphasizes that audience actively select, retain and react to the same message in different ways. Through multistage sampling technique, respondents were selected from two states. Findings revealed that 88.1% of the respondents said social media negative political campaigns did not influence how they voted during the 2015 presidential polls. The study concluded that social media political campaigns are necessary tool for soliciting for voters’ votes; however, spreading negative messages would not make voters vote for such candidate and political party, except such candidate and their party offer the voters better options compared to the opponents. It was therefore recommended that political parties and candidates should build campaign messages through the social media around candidate’s credibility and party programmes.
Nigerian Newspapers' Framing of Pre-Civil War Events and Biafra Agitations in Nigeria: An Analysis of Discursive Strategies
(Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Nigeria, 2019) Alade, Moyosore
Media representation of conflict is largely dependent on journalistic interventions that manipulate discursive strategies deployed in framing events. Media critics have alleged that the media framing of the events leading to the Nigerian civil war escalated the tension into a full-scale war. This is problematic in light of the resurgence of agitations by pro-Biafra activists and their coverage by the Nigerian media. The current study identified salient discursive strategies deployed by social actors in Nigerian newspapers' representation of the pre-civil war events and Biafra agitations in Nigeria. A total number of 144 newspaper articles constituted the sample drawn from six Nigerian newspapers published between January - December, 1966 for the pre-civil war events and January - December, 2016 for current Biafra agitations. Incorporating insights from Carvalho's approach to critical media discourse analysis, findings revealed that discursive strategies employed include negative labelling, victimisation, number game, evidentiality, legitimisation and depersonalisation. These findings have no doubt contributed to critical understanding and discourse analysis of indigenous media's coverage of national conflicts.
Peace and War Journalism: A Synoptic Review of Extant Literature
(Department of Mass Communication, Novena University, 2018) Alade, Moyosore
This article reviewed the debate on war and peace journalism and investigated empirical patterns in studies conducted in this field of research for the purpose of having an overview of areas that have been well-researched, as well as, those that are yet to be researched. Hence, the paper through a systematic and chronological review of literature examined normative studies and empirical studies conducted, as well as, methodologies and theories used in this field of research. The review of literature found that early studies that emerged on peace and war journalism were normative and ethical in nature describing what peace and war journalism is and intellectually suggesting ways it should be practised. Later, there was a move away from normative studies to empirical studies that examined media coverage of war and conflicts in different countries around the world. Theoretical frameworks that have been used to explain and strengthen this field of research include agenda-setting, framing, conflict, critical discourse analysis and critical race theories. Majority of the studies have adapted the use of qualitative and quantitative content analyses with only a few adopting a triangulation approach that combines the use of experiments, focus group discussions, critical discourse analysis and surveys. Based on these findings, this paper sets an agenda for future research in the field of peace and war journalism.
Picture Versus News Reports: Audience Perception of Means of Reporting Credible News
(Online Journal of Arts, Management and Social Sciences (OJAMSS), 2020-11) Alade, Moyosore
Attaining credibility in news has been a huge discourse among scholars, journalists and media audience. This study sought to find out audience perception of credible means of reporting news between pictures and news stories. To achieve the objectives of this study, purposive sampling method was employed to gather data from respondents using a structured questionnaire. Findings from the study indicated that majority of the respondents agreed that pictures and news are both good means of reporting credible news, however, majority of respondents agreed that the use of pictures to complement news reports, authenticates a story more compared to when a story appears alone. The paper concluded that when media organizations embrace the practice of accompanying news stories with pictures, they have a better chance of improving organizational credibility, source credibility and message credibility which in turn endears the news organization to media audiences. The paper therefore recommended that pictures should accompany news reports as this strengthens the credibility of news stories. Also, it is important to indicate ‘archive’ on pictures and news video that are not recent but are used to accompany news stories.
Public Perception of Radio Campaign Messages in Managing COVID-19 Pandemic in Selected States, Nigeria
(Taylor & Francis, 2022-06-17) Alade, Moyosore
The study examined public perception of Nigeria Center of Disease Control’s (NCDC) radio campaign messages in managing the Covid-19 pandemic in three selected states in the south-western part of the country. A survey research design was adopted with a questionnaire as a data collection instrument. A sample size of 400 respondents was chosen through the multistage approach. The study revealed that the residents in selected states in South-Western Nigeria reported exposure to radio campaign messages on COVID-19 preventive measures and perceived that the messages influenced the awareness and adoption of COVID-19 preventive measures. It was recommended that behavioral change communication experts and public health officers at all levels should leverage the reliability and spread of radio among the populace to disseminate public health issues.

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