Antecedent Predictors of Service Quality in Heritage Tourism Destination
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Date
2019-06-17
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International Journal of Hospitality, Leisure and Tourism
Abstract
This paper examined predictors of service quality in heritage tourism destination. Structured questionnaire was used
to gather data from both the staff and tourists in National Theatre and National Museum, Lagos, Nigeria. Data were
analysed using multiple regression analysis. Results of the study revealed that responsiveness of tourism destination
staff to visitor needs; qualities of entrepreneurs in local tourism businesses and; packaging of tourism destination
experiences are statistically significant in the delivery of quality service to tourists. It was concluded that the
management of National Theatre and National Museum should strive to improve service delivery so as to maximize
tourist satisfaction and profitability in the heritage tourism enterprises.
Key words: Heritage Tourism, Quality Service, Theatre, Tourism Destination, and Museum
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Citation
Bola Adeleke & Kayode Ogunsusi (2019). Antecedent Predictors of Service Quality in Heritage Tourism Destination