Department of Mass Communication

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https://repository.run.edu.ng/handle/123456789/65

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Browsing Department of Mass Communication by Subject "Adoption"

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    Modeling predictors of COVID-19 health behavior adoption, sustenance and discontinuation among social media users in Nigeria
    (Telematics and Informatics, Elsevier, 2021-02-22) Sanusi, Bernice Oluwalanu
    The aim of this study was to suggest a model that explains the predictors of COVID-19 health behaviour adoption, sustenance and discontinuation among social media users in Nigeria. Survey research design was used for the study. The sample size was made of 600 social media users with questionnaire as the instrument for data collection. The structural equation modeling (SEM) was utilized to analyse the result for the study. It was found that six variables-risk vulnerability, risk severity, barriers to action, benefits of action, self-efficacy, and cue to behaviour-predict COVID- 19 health behaviour adoption. Also, two variables-risk vulnerability and risk severity-predict COVID-19 health behaviour sustenance. Finally, two variables-behaviour fatigue and behaviour discomfort-predict COVID-19 health behaviour discontinuation. The result of the current study has provided information that could guide health experts in dealing with the issue of behaviour fatigue and behaviour discomfort, which have been identified as responsible for health behaviour discontinuation. In addition, a model for predicting health behaviour adoption, sustenance and discontinuation has been suggested
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    Relating Improved Picture Quality to Adoption of Digital Camera: A Survey of Nigerian Magazines
    (IOSR Journal Of Humanities And Social Science, 2014-11) Ifeduba, Emmanuel
    This study primarily examined the relationship between the adoption of digital cameras and the improved picture quality in Nigerian magazines. It also investigated the relationship between improved printing skill, improved photographic skill, improved paper quality and improved picture quality in the selected magazines. A total of 320 journalists were surveyed and a response rate of 91.4% was attained. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS) and presented in tables and charts. The results indicate that there is a relationship between improved picture quality in the magazines and the adoption of digital camera as well as improved skills and paper quality. It is, therefore, concluded that though digital cameras play significant role in improving the quality of published photographs, they constitute only a factor among others such as photographic skills, printing skills and paper quality all which contribute more significantly to published picture quality. Considering that the study is limited to offline magazines, it is recommended that a similar study covering online magazines, newspapers and other publications should be conducted in order to arrive at more generalizable conclusions