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Browsing by Author "Boluwaji, Faith Abimbola"

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    GENDER DIVERSITY AND ORGANISATIONAL COMPETITIVENESS IN SELECTED MULTINATIONALS COMPANIES IN NIGERIA
    (Christopher University Journal of Management and Social Sciences, 2023) Boluwaji, Faith Abimbola
    Gender inequality is a pressing issue in contemporary society due to the persistence of some organisations that maintain antiquated beliefs about male superiority over females. This limited inquiry scope might explain the conflicting outcomes shown in the literature. Hence, this study examines gender diversity and organisational competitiveness in selected multinationals companies in Nigeria. A random selection approach will be used to examine the five multinational institutions. The research used a secondary source of data. Data was extracted from the financial statements of the selected multinational companies financial statements from 2015-2022. The companies were selected based the fact that they are the top performing financial institutions in Nigeria. Research findings indicate that women have a higher propensity for prompt lead response, display increased levels of engagement, and contribute to improved income generation. Nevertheless, the Nigerian sales sector persists in exhibiting inadequate representation of women in influential positions, despite the fact that earnings may increase by up to 50% when women are adequately represented in executive roles. Research has shown that companies that prioritise gender diversity tend to outperform their rivals and achieve more profitability. Gender diversity has a crucial role in many contexts. The study recommends that The enhancement of women's representation in management positions can be achieved through the implementation of various strategies. These include ensuring commitment from leadership and transparency, establishing formal positions in management, implementing talent growth and promotion programmes, raising knowledge, providing essential services, and offering flexible employment possibilities and leave rights and responsibilities.
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    Hospitality Products as a Pull Factor of Tourism Patronage in Selected Ecotourism Destinations in South West Nigeria
    (Journal of Tourism, Hospitality and Sports, 2023) Boluwaji, Faith Abimbola
    Demand for tourism is increasing. It is an activity in a physical space called a destination. It requires providing hospitality services as an activity outside the tourists' or visitors' residences. This research studied four main hospitality products needed in a destination. The products are food, drinks, accommodation and recreational facilities as motivating factors in a destination. The research adopted a quantitative method by administering a structured questionnaire to tourists. The study sampled six destinations in southwest Nigeria. The total number of questionnaires administered was 384 copies. Descriptive data were analysed using frequency, simple percentage, five-point Likert scale, mean values and standard deviation. The inferential statistics were analysed using Chi- Square. The study concluded that hospitality products are an excellent motivating factor in tourists' choice of destination. The researchers recommend that the Destination Management Organizations (DMOs) in charge of the studied destination must ensure adequate provision of hospitality products.
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    Identification and Categorisation of Hospitality Services Available in Selected Ecotourism Destinations in Southwest Nigeria
    (International Journal of Research in Engineering, Science and Management, 2023) Boluwaji, Faith Abimbola
    The issue of tourist destinations as locations that provide a range of tourism-related goods and services (such as attractions, accessibility, bundled activities, famous artefacts, and supplementary services) that are used in conjunction with the destination's brand has been extensively discussed in the existing literature and the Bible. The hospitality sector, which encompasses a wide range of human endeavours, such as travel, leisure, amusement, hotel and restaurant operations, catering, tourist excursions, exhibits, and a variety of scientific conferences, has been identified as critical to receiving and greeting guests while providing food, beverages, and lodging. Hence, this study aimed to classify and identify the different hospitality services that are offered in selected South West Nigerian ecotourism areas. The qualitative method was utilised using the direct observation approach. Images of the amenities at the locations were captured and used as plates in the main body of the work. Based on their names and the kinds of services they provide, these services were grouped. Food kiosks, restaurants, bars, bush bars, and resort hotels are the classifications. The findings of this study have effects on how Nigerian tourism will grow by offering a wide range of attractions and hospitality services. Therefore, Destination Management Organisations (DMOs) should focus on promoting their destinations to potential tourists as this can raise tourists' confidence in the hospitality services available at the destinations by ensuring the provision of the required services of a standard destination, which could result in more tourists visiting them and more money being made from tourism.
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    PERCEIVED FACTORS AFFECTING THE PATRONAGE OF DOMESTIC TOURISM IN OSUN STATE, NIGERIA
    (Elizade University Journal of Research in Hospitality and Toursim Management, 2022) Boluwaji, Faith Abimbola
    The study assessed the perceived factors affecting the patronage of domestic tourism in Osun State, Nigeria.The natural, historical and man-made facilities in the State are enough to support domestic tourism but not properly harnessed. The research adopted quantitative method and utilised primary data to administer questionnaire to eight strata of respondents in 27 tourist destinations. Travel characteristics of respondents were represented through a line graph. Data were analysed using linear regression and Pearson correlation. Results on the educational background of the respondents revealed that 63.9% had tertiary education, with most of the respondents (26.6%) earning between ₦31, 000 – ₦50, 000. The occupational distribution of respondents showed that students and private employees comprised of 13.2% each, as 50.70% of the respondents are in the age level of 20-39 years. Majority of the categories of respondents travelled for pleasure and leisure purposes, followed by visiting friends/ relatives as well as other purposes, and lastly travelling for business purposes. Findings from the study showed that there was a strong, positive and statistically significant correlation between residents‘ level of awareness and domestic tourism activities (r = 0.966, n = 371, p = 0 .000). The level of patronage of domestic tourism was significantly influenced by the socio-economic characteristics of respondents with regards to education, income, occupation, and age. There was also a strong, positive and statistically significant correlation between level of accessibility of tourist destinations and domestic tourism patronage (r = 0.706, n = 371, p = 0.005). Findings of the study show that respondents were more involved in domestic tourism activities for pleasure/leisure purpose. Education, Income, Occupation, and Age had a positive influence on patronage or participation of the residents of the state in tourism related activities, as poor accessibility also affects patronage. The study concluded that socio-economic characteristics of Osun state residents such as education, income, occupation, and age had a positive influence on participation in tourism related activities particularly pleasure/leisure, and recommended better accessibility in terms of good road and signage for direction to tourist destinations.
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    STUDENTS’ PERCEIVED SATISFACTION WITH CAFETERIA SERVICES: A STUDY OF REDEEMER’S UNIVERSITY CAFETERIA
    (Christopher University Journal of Management and Social Sciences, 2025) Boluwaji, Faith Abimbola
    This study investigates students’ perceived satisfaction with cafeteria services at Redeemer’s University, aiming to identify key factors influencing their dining experiences and overall contentment. Using a mixed-methods approach, data were collected from a stratified sample of undergraduate students through structured questionnaires and indepth interviews. The study examined dimensions such as food quality, variety, pricing, hygiene, service efficiency, and ambiance. Results revealed that while students generally appreciated the affordability and convenience of the cafeteria, significant concerns were raised regarding food quality and menu diversity. Cleanliness and customer service emerged as strong predictors of satisfaction. Gender and academic level were found to moderately influence satisfaction levels. The study concludes that improving food quality, expanding menu options, and enhancing service delivery would significantly boost students’ satisfaction. Recommendations are offered to university management for policy reforms aimed at optimizing cafeteria operations to better meet students’ expectations and nutritional needs.

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