Department of Mass Communication

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https://repository.run.edu.ng/handle/123456789/65

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Browsing Department of Mass Communication by Author "Obiaje, Kris"

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    Agenda-Setting: A Preliminary Proposal
    (IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2022-02-28) Obiaje, Kris
    The agenda-setting theory has long been around since investigations into the role of the media in the transmission of salience issues and what awareness it generates plus the priority the audience gives same was unearthed. Three derivatives (policy agenda-setting, public agenda-setting and media agenda or agenda building) earlier identified by Rogers and Dearing have been instrumental to these processes and investigations. On account of the impact of the Internet on the communication ecosystem and to complement the earlier three offshoots, the agenda-setting framework is ripe for additional amplification. And because the Internet has expanded the media ambit and rendered additional platforms via convergence and digitization, a distinct category of media content influencer/source has been birthed. Do celebrities have enough impact on Media offering or salient issues that makes it into editorial content? What do available empirical studies say about the preceding query? Employing causal explanatory research design, while using literature review as a research instrument, this article, therefore, examined the historical background of the agenda-setting theory and the dimensional influence of celebrities in the agenda-setting scope and subsequently developed a springboard for the proposed derivate—the 'Celebrity agenda-setting'—whilst considering its conceptual plausibility which is hinged on the impact of the New Media and audience behaviour. Since this is a preliminary proposition; it is posited that scholars and researchers in the communication ecosphere give this concept further attention and exposition.
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    Media Audience Emergence as Forces to be Reckoned with in the Internet Age
    (Sapientia Global Journal of Arts, Humanities and Development Studies (SGOJAHDS), 2022-03-30) Obiaje, Kris
    This paper aims to examine the traditional concept of the audience as mere listeners, viewers or readers of mass media content in the light of the advent of the New media which has given them new and multiple roles in the communication process and the role of the mass media as a one-time all-powerful information purveyor— both of which is undergoing tremendous changes in the digital age. The multiplication of media channels and sources has reorganized the audience configuration—along-time collective term for the receivers in the simple sequential model of the mass communication process—source-channel-message-receiver-effect-feedback and the media and communication industry have witnessed an irreversible revolution as it has to do with the nature and behaviour of the mass media audience occasioned by the digital age. Therefore, employing causal explanatory research design, while using literature review as a research instrument; this paper examined the changing roles of the media audience, beginning from the Mass Society, Hypodermic Needle and Magic Bullet research era to the ongoing User-generated content, mass involvement, citizens journalism revolution. The paper put forward that since the audience, having been empowered by the New media to free itself from the earlier 'manipulative' influence of the traditional media have assumed the role of content creators—the time is now ripe for scholars and researchers in the field of media and communication studies to reappraise the audience configuration and continue the design and redesign of new models of communication to put the audience in the digital age in proper perspective.
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    Nigeria Twitter Ban: An Erosion of Freedom of Information?
    (International Journal of Management, social sciences, Peace and Conflict Studies (IJMSSPCS), 2021-12-31) Obiaje, Kris
    Of the three basic human liberties: the freedom of speech; the freedom to pursue tastes and the freedom of association, John StuartMill (1644) in his paper "On Liberty", concluded thatthe first is of the highest importance. The press which represents the pinnacle of freedom of speech has continued to occupy a place of prominence in practising democracies, performing vital roles of being source of information, acting watchdog on those in authority and being the champion of the downtrodden. This is even as governments, from time immemorial have relied on the press to communicate with the public on policies that shapes their everyday living. The introduction of the Internet, especially the social media networks have further expanded the two-way information traffic between government and people -while making the process more flexible, accessible and feedback quicker. Ironically, in the age where technological innovation and advancement in knowledge have revolutionized the way people conduct their affairs; the media has seen its freedom on a downward slide the world over. The right to seek and disseminate information through independent media is under severe attack as can be seen.This paper examines the Nigerian authority's efforts at restricting press freedom and specifically, the 2021 Nigeria Twitter suspension. Various implications the country may be confronted with as aftermath are here considered. The paper relied on secondary data collection method. Finding shows that the Nigerian government is apprehensive on account that citizens are championing the cause for the respect of their fundamental human rights; for due process and constitutional jurisprudence. It is therefore advised that government should shed its antagonistic toga and open the media space in order to enable freedom of expression and deepen democracy.