Department of Mass Communication

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Browsing Department of Mass Communication by Author "Enwefah, Christopher"

Now showing 1 - 7 of 7
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    Digitization as a Tool for Radio Frequency Utilization: What Benefits for the Nigerian Broadcast Industry?
    (2009) Enwefah, Christopher
    Radio frequency is a scarce resource and public property which must be managed and utilized for public good. Its scarcity throws up serious challenges for managers of the radio frequency spectrum, and even users across the world. There is obvious high demand for radio frequency for different purposes ranging from broadcasting to telecommunications and marine navigation. This global scramble for available spectrum requires a lot of intellectual ingenuity to manage in the interest of the public. Most developed nations of the world, e.g. the US, have literally exhausted their share of the radio frequency spectrum and are continually devising means of conserving what is available and also exploring the lower and higher frequencies for alternative purposes. This paper examines the situation in Nigeria and the role which digitization plays in frequency utilization as Nigeria journeys towards broadcast digitization in 2015 not without considering particularly, the seemingly rapid growth in the Nigerian telecommunications industry, which is a great user of the radio frequency. It will consider the need for, and ways of sharing frequencies among users for different purposes, and frequency conservation or dual utilization of frequency among others, as ways of utilizing the limited radio spectrum
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    Film / Cinema Development: From Still to Motion Picture
    (African Renaissance Books Incorporated, 2009) Enwefah, Christopher
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    Games and Gambles: How Viewership of Football Games Influences Gambling Behaviour in Nigeria
    (2020) Enwefah, Christopher
    Scholars indicate that gambling is on the increase in Nigeria and suggest that this could be associated with several factors, including increase in the viewership of the English Premier League (EPL), but there is hardly any empirical evidence to support these claims. This study, therefore, examined the viewership of English Premier League and how it influences the gambling behaviour of Nigerians. Survey research design was triangulated with interviews and website observation. Data were analysed using simple percentages and frequencies computed with the Statistical Package for Social Sciences (SPSS). Findings indicate that gambling is on the increase and there is a significant relationship between gambling behaviour and perceived viewership of football games as the literature suggests. However, the results also indicate that gambling advertisements in the media influence gambling behaviour. It is, therefore, recommended that access to league matches featuring sport betting and gambling advertisements should be regulated to curb the escalating incidence of gambling and its damaging effects on the social, economic, psychological and moral health of the society
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    Gender Representation in the Editorial and Repotorial Staff of Newspapers in Nigeria
    (Global Journals Inc. (USA), 2016) Enwefah, Christopher
    The issue of gender misrepresentation and stereotyping still occupies center stage in social science discourse across cultures, though at varying degrees, and the mass media being strong tools for shaping government policies and public opinion have become an area of focus in this regard. The expectation is that a fair or balanced gender representation in the mass media is capable of addressing, perhaps to a large extent, the seemingly nagging issue of gender misrepresentation and stereotyping. This is a content analysis study of four selected newspapers in Nigeria with a view to ascertain the ratio of male-female representation in editorial and reportorial capacities in newspaper journalism. The findings revealed that there is a huge male domination at both editorial and reportorial levels in the newspapers studied irrespective of the observed high number of female enrollments at mass communication and journalism schools in the country and across the world
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    Managing Change in the Nigerian Broadcast Industry
    (Stirling - Horden Publishers Ltd, 2020) Enwefah, Christopher
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    Media Ownership and Direction of Editorials in Four Selected Nigerian Newspapers
    (Journal of Communication and Media Research, 2010-04) Enwefah, Christopher
    A content analysis of four national dailies selected on the basis of ownership was carried out to find out the influence of ownership on the direction of editorials in Nigerian Newspapers with regard to three selected issues: The Plateau State Emergency Rule (2004); hosting of the 17th edition of the Commonwealth Heads of Government Meeting by Nigeria (2003), and Nigerian Labour Congress (NLC)/Federal Government friction over hike in pump prices of petroleum products (2004). The newspapers are: Daily Times and New Nigerian (Government Owned), The Guardian and The Punch (Privately Owned). The results of the study show that the editorial boards of Nigerian newspapers, especially the ones studied, enjoy significant freedom from the influence of owners in the performance of their opinion/persuasive function apropos of the three selected issues
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    When Freedom of Expression Goes Awry on Social Media: An Analysis of Comments on Naij.Com in the Run-Up to the 2015 Presidential Elections in Nigeria
    (Global Journal f Human-Social Science, 2017) Enwefah, Christopher
    This paper carefully analyzed public comments on Naij.com facebook page with the goal to expose the direction in which the comments of social media users followed in their bid to show support and canvass votes for their preferred candidates in the run-up to the 2015 presidential elections. Although the traditional media were perceived to have carried more venom in their campaign advertisements and commentaries, this study focused on whether or not social media users abused their freedom of expression on the facebook platform, and whether tribal sentiment determined the direction of comments. The findings revealed that facebook users posted abusive comments on Naij.com news page, but posted more comments endorsing candidates of their choice, followed by comments rejecting candidates they did not want. Tribal sentiment clearly reflected in the direction of comments, which finally played out in the outcome of the presidential election results