Celebrity Agenda-Setting
| dc.contributor.author | Talabi, Felix | |
| dc.date.accessioned | 2024-09-09T13:32:21Z | |
| dc.date.available | 2024-09-09T13:32:21Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This study builds on the existing literature regarding the agenda-setting theory as it examined the agenda setting and self-salience role of celebrities through their social media updates as they influence the entertainment content of traditional Nigerian newspapers. The study answered one question: To what extent have celebrities' social media updates impacted newspapers' entertainment content? The study employed quantitative content analysis as a research desig, while it used the convenience sampling method to purposively select four Nigerian newspapers where 1,178 news stories were analysed. Findings showed that Nigerian newspapers rely, to a large extent (44.7%), on social media updates for their entertainment news. Moreover, Instagram remained a platform of choice. The paper recommends that since Instagram has become a considerable repertoire of news content, Nigerian newspapers should also pay attention to other interactive networking sites in their news-gathering effort. The paper also suggests an additional adjunct to the agenda-setting theory—Celebrity Agenda. | |
| dc.identifier.issn | 2811-3187 | |
| dc.identifier.uri | https://repository.run.edu.ng/handle/123456789/4144 | |
| dc.language.iso | en | |
| dc.publisher | Corpus Intellectual | |
| dc.relation.ispartofseries | 3; 2 | |
| dc.title | Celebrity Agenda-Setting | |
| dc.title.alternative | How Celebrities' Social Media Updates Impact Traditional Newspapers' Entertainment Content | |
| dc.type | Article |