Celebrity Agenda-Setting
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Date
2024
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Journal ISSN
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Publisher
Corpus Intellectual
Abstract
This study builds on the existing literature regarding the
agenda-setting theory as it examined the agenda
setting and self-salience role of celebrities through
their social media updates as they influence the
entertainment content of traditional Nigerian
newspapers. The study answered one question: To
what extent have celebrities' social media updates
impacted newspapers' entertainment content? The
study employed quantitative content analysis as a
research desig, while it used the convenience
sampling method to purposively select four Nigerian
newspapers where 1,178 news stories were analysed.
Findings showed that Nigerian newspapers rely, to a
large extent (44.7%), on social media updates for their
entertainment news. Moreover, Instagram remained
a platform of choice. The paper recommends that
since Instagram has become a considerable
repertoire of news content, Nigerian newspapers
should also pay attention to other interactive
networking sites in their news-gathering effort. The
paper also suggests an additional adjunct to the
agenda-setting theory—Celebrity Agenda.