European Football Club Newspapers in Nigeria: Gratifications or Media Imperialism?

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dc.contributor.authorIfeduba, Emmanuel
dc.date.accessioned2022-05-20T12:47:33Z
dc.date.available2022-05-20T12:47:33Z
dc.date.issued2011
dc.description.abstractThis study is aimed at exploring the contents, uses and gratifications of football club newspapers as an emerging phenomenon. The work is anchored on the Uses and Gratifications theory and the media imperialism theory. Analysis of the contents of nine titles shows that the birth of these newspapers is evidence of an increasing number of Nigerian football fans shifting their support to foreign football clubs. The new media owners are simply responding to the forces of demand and supply with the central objective of meeting an unmet local need for good, professionally organised football. The implication is that even in Nigeria; news of foreign leagues is published by Nigerian citizens to draw readers away from local league, a development which is bound to affect negatively the nations sporting culture. The conclusion is that the fans will continue to patronise these newspapers so long as their needs for good football is not satisfied by any of the existing local newspapers, the obvious cultural implications notwithstandingen_US
dc.identifier.issn1596-8303
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3183
dc.language.isoenen_US
dc.publisherJORINDen_US
dc.relation.ispartofseries(9)1;
dc.subjectNewspaperen_US
dc.subjectFootballen_US
dc.subjectGratificationsen_US
dc.subjectImperialismen_US
dc.titleEuropean Football Club Newspapers in Nigeria: Gratifications or Media Imperialism?en_US
dc.typeArticleen_US
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