European Football Club Newspapers in Nigeria: Gratifications or Media Imperialism?
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Date
2011
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Publisher
JORIND
Abstract
This study is aimed at exploring the contents, uses and gratifications of football club newspapers
as an emerging phenomenon. The work is anchored on the Uses and Gratifications theory and
the media imperialism theory. Analysis of the contents of nine titles shows that the birth of these
newspapers is evidence of an increasing number of Nigerian football fans shifting their support
to foreign football clubs. The new media owners are simply responding to the forces of demand
and supply with the central objective of meeting an unmet local need for good, professionally
organised football. The implication is that even in Nigeria; news of foreign leagues is published
by Nigerian citizens to draw readers away from local league, a development which is bound to
affect negatively the nations sporting culture. The conclusion is that the fans will continue to
patronise these newspapers so long as their needs for good football is not satisfied by any of the
existing local newspapers, the obvious cultural implications notwithstanding
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Keywords
Newspaper, Football, Gratifications, Imperialism