Destination Branding by the Brand of Hotel

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dc.contributor.authorAbiola-Oke, Elizabeth
dc.date.accessioned2022-03-31T08:24:33Z
dc.date.available2022-03-31T08:24:33Z
dc.date.issued2020
dc.description.abstractMost destinations around the world are alike in the services delivered to the tourists. Hence, it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources, activities, and other services. Tourism destination, just like any other product, requires a distinguishing factor and that is where branding comes into play. Hence the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/2161
dc.language.isoenen_US
dc.publisherJournal of Tourism and Hospitality Managementen_US
dc.relation.ispartofseriesVolume , No 3;
dc.subjectDestinationen_US
dc.subjectBrandingen_US
dc.titleDestination Branding by the Brand of Hotelen_US
dc.typeArticleen_US
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