Destination Branding by the Brand of Hotel
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Tourism and Hospitality Management
Abstract
Most destinations around the world are alike in the services delivered to the tourists. Hence, it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources, activities, and other services. Tourism destination, just like any other product, requires a distinguishing factor and that is where branding comes into play. Hence the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.
Description
Keywords
Destination, Branding