The Boko Haram Phenomenon and the Market Place in Nigeria

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dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-07-21T11:59:33Z
dc.date.available2022-07-21T11:59:33Z
dc.date.issued2014
dc.description.abstractJamaiatu Ahlis Sunna Lidda"awati Wal-Jihad otherwise known as Boko Haram is the terrorist group operating in Northern Nigeria which claimed to propagate the teachings of Prophet Mohammed and Jihad and to wipe out all forms of westernisation. In a bid to actualizing this, series of suicide bombings and murders have taken their toll particularly in the northern part of Nigeria leading to tragic upheaval in political, economic, and social activities. The study examines the implications of the activities of Boko Haram from the perspective of business environment theory and identified that marketing activities as well as valuable long term business relationships have been hampered with the continuous exodus of businesses, investors, and people out of these affected areas for fear of unexpected death and injury by Boko Haram. The study relied on extant literature and infers theoretical underpinning of business macro environmental variables on marketing success. The study also made significant appraisal of the death of the prominent leaders of Boko Haram and indicates that movements that witness the killing of a leader only appear to be more likely to fail but will not lead to its downfall nor the end of terrorism. The study concludes that there is the need for the government to ensure a safe market place in Nigeria and notes that people's orientation towards their environment influences their consumption patterns and attitudes toward the market place.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3469
dc.language.isoenen_US
dc.publisherRedeemer's University Journal of Management and Social Sciencesen_US
dc.relation.ispartofseriesVol 2, No. 1;
dc.subjectBoko Haramen_US
dc.subjectMarket Placeen_US
dc.subjectSecurityen_US
dc.subjectWesternisationen_US
dc.titleThe Boko Haram Phenomenon and the Market Place in Nigeriaen_US
dc.typeArticleen_US
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