The Boko Haram Phenomenon and the Market Place in Nigeria
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Redeemer's University Journal of Management and Social Sciences
Abstract
Jamaiatu Ahlis Sunna Lidda"awati Wal-Jihad otherwise known as Boko Haram is the
terrorist group operating in Northern Nigeria which claimed to propagate the teachings of
Prophet Mohammed and Jihad and to wipe out all forms of westernisation. In a bid to
actualizing this, series of suicide bombings and murders have taken their toll particularly in
the northern part of Nigeria leading to tragic upheaval in political, economic, and social
activities. The study examines the implications of the activities of Boko Haram from the
perspective of business environment theory and identified that marketing activities as well as
valuable long term business relationships have been hampered with the continuous exodus of
businesses, investors, and people out of these affected areas for fear of unexpected death and
injury by Boko Haram. The study relied on extant literature and infers theoretical
underpinning of business macro environmental variables on marketing success. The study
also made significant appraisal of the death of the prominent leaders of Boko Haram and
indicates that movements that witness the killing of a leader only appear to be more likely to
fail but will not lead to its downfall nor the end of terrorism. The study concludes that there is
the need for the government to ensure a safe market place in Nigeria and notes that people's
orientation towards their environment influences their consumption patterns and attitudes
toward the market place.
Description
Keywords
Boko Haram, Market Place, Security, Westernisation