Relative Importance of the Determinants of Perceived Product Quality Judgments in the Purchase of Cars in Nigeria

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dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-05-05T11:45:21Z
dc.date.available2022-05-05T11:45:21Z
dc.date.issued2016
dc.description.abstractConsumers purchase decision is guided by the judgment they make about product quality. The judgment is a fimction of the expectation that the product quality has values such as utility, importance and hedonic elements which they belief can give them satisfaction. Consumers"' relative judgment of the quality dimensions of cars was examined in this study through judgmental sampling technique of users and owners of cars in Nigeria. Consequently, a sample of 400 owners and users of cars in LagoS and Osun states in Nigeria were adminis4„ged questionnaire. Multiple regression analysis showed three outstanding Significant quatily dimensions emanating from the results of the study. Features (beta = .61, p<.000), reliability .(beta p<.000): and conformance (beta -.18, p<.05). It is therefore suggested that marketers and manufacturers of cars take cognizance of these attributes for the purpose of customer satisfaction and competitive advantage in the mcirlctplaceen_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/2665
dc.language.isoenen_US
dc.publisherInternational Journal of Management and Development Studiesen_US
dc.subjectConsumersen_US
dc.subjectPerceived valueen_US
dc.subjectProducten_US
dc.subjectPurchase of carsen_US
dc.subjectQuality dimensionsen_US
dc.titleRelative Importance of the Determinants of Perceived Product Quality Judgments in the Purchase of Cars in Nigeriaen_US
dc.typeArticleen_US
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