Relative Importance of the Determinants of Perceived Product Quality Judgments in the Purchase of Cars in Nigeria
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Date
2016
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Publisher
International Journal of Management and Development Studies
Abstract
Consumers purchase decision is guided by the judgment they make about product quality. The judgment is a fimction
of the expectation that the product quality has values such as utility, importance and hedonic elements which they
belief can give them satisfaction. Consumers"' relative judgment of the quality dimensions of cars was examined in
this study through judgmental sampling technique of users and owners of cars in Nigeria. Consequently, a sample of
400 owners and users of cars in LagoS and Osun states in Nigeria were adminis4„ged questionnaire. Multiple
regression analysis showed three outstanding Significant quatily dimensions emanating from the results of the study.
Features (beta = .61, p<.000), reliability .(beta p<.000): and conformance (beta -.18, p<.05). It is therefore
suggested that marketers and manufacturers of cars take cognizance of these attributes for the purpose of customer
satisfaction and competitive advantage in the mcirlctplace
Description
Keywords
Consumers, Perceived value, Product, Purchase of cars, Quality dimensions