The Impact of Destination Brand Image on Entrepreneurial Development in the Tourism Host Communities in the South-West Region of Nigeria
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Date
2023
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International Journal of Research Publication and Reviews
Abstract
This study provides a comprehensive literature review on destination marketing and branding, examining their significance in attracting tourists and promoting economic development. The complex nature of destinations and the increasing global competition for tourism necessitate a relational approach to destination marketing. Destination branding is recognized as a crucial tool for distinguishing a destination and attracting visitors. Destination Marketing Organizations (DMOs) play a vital role in marketing and branding destinations, considering the diverse stakeholders and tourism products involved. The evolution of destination branding has shifted focus from image building to identifying unique attractions and creating a positive destination image. Differentiation and unique selling propositions are essential in a highly competitive marketplace. Future research should explore innovative strategies for destination marketing and branding in light of changing consumer preferences and technological advancements. Understanding these concepts is crucial for the effective management and promotion of destinations, contributing to their sustainable growth and success