The Relationship Between Internet Usage and the Search for Tourist Destinations: A Case of Nigeria
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Date
2023
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International Journal of Research Publication and Reviews
Abstract
The boom in technology and information technology has impacted the business world since the late '80s when the Internet began to penetrate the lives of millions
of users around the globe. This research study investigates the relationship between internet usage and the search behavior of individuals when exploring and
selecting tourist destinations. With the advent of the internet, individuals now have unprecedented access to information and resources that influence their decision-
making process. Understanding how internet usage impacts the search behavior of individuals in the context of tourist destination selection is of great importance
for tourism industry stakeholders and policymakers. Furthermore, the study explores the advantages and disadvantages of using the internet for destination search
and compares the search behavior and destination preferences of individuals relying heavily on internet sources with those primarily utilizing offline sources.
The study employed a survey research design. A structured questionnaire was designed to gather quantitative data on internet usage patterns and search behavior
related to tourist destinations. The questionnaire was distributed to a sample of 222 Redeemer’s University, Nigeria, by randomly selecting both genders. Both the
primary and secondary data were used for this study. A questionnaire was designed to collect primary data. The chi-square method was used to test the hypotheses
and analyze the data gathered through the questionnaire. The findings provide valuable insights for tourism businesses and destination marketing organizations,
enabling them to develop effective strategies that cater to modern travelers' evolving needs and preferences. Additionally, the research contributes to the existing
literature on destination choice and offers practical recommendations for enhancing online destination marketing and information dissemination. By comprehending
the relationship between internet usage and the search for tourist destinations, this study contributes to adapting to the changing landscape of the tourism industry.
The findings have implications for destination marketing and management, allowing for more targeted and personalized approaches to meet the demands of
contemporary travelers.