Analysis Of the Roles of Artificial Intelligence in News Programme Production at Select Commercial Radio Stations in Southwest Nigeria
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Date
2024
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Publisher
Corpus Intellectual
Abstract
The evolution of artificial intelligence (AI) is increasingly
impacting various aspects of society, including the media.
To remain relevant, commercial radio stations must adapt to
these technological advancements. This study explores the
role of AI in news production at select commercial radio
stations in Southwest Nigeria. The objectives include
assessing the level of AI awareness, identifying specific roles
of AI, and understanding the challenges of integrating AI
into broadcast production among these stations. The study is
grounded in Diffusion of Innovation Theory and the concept
of Metamorphosis. A survey design was employed, using a
questionnaire to collect data from 122 registered members
of the Association of Nigerian Radio Broadcasters. The
findings reveal that most of the selected commercial radio
stations in Southwest Nigeria are aware of AI's presence in
media production. Key roles identified for AI include audio
editing and enhancement, transcription of text to audio,
voiceovers, program summarisation, automated
announcements, and news script generation. The
challenges encountered include staff inexperience and
concerns about the authenticity and ethical implications of
AI-generated content. The study concludes that automation
represents the future of media, and commercial radio
stations must embrace this shift to remain competitive on a
global scale.