EFFECT OF FOREIGN TELEVISION CONTENTS AMONG UNDERGRADUATE STUDENTS OF REDEEMER’S UNIVERSITY: CULTURAL IMPERIALISM REVISITED
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Date
2022
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International Journal of Management, Social Sciences, Peace and Conflict Studies (IJMSSPCS)
Abstract
Television is a force that provides audiences with new ways of seeing and interpreting issues, thereby shaping their very existence and participation in society. Previous studies assert that it has a significant impact on how media audiences think, and act. This paper therefore sought to examine the effect of foreign television contents among undergraduate students of Redeemer’s University. To achieve the objectives of this study, purposive sampling method was employed to gather data from respondents using a structured questionnaire. Findings indicated that exposure to foreign television content has resulted to a shift in the cultural orientation of majority of respondents. This study therefore concluded that exposure to foreign television contents can influence preference of the audience in favour of foreign contents and culture. The paper recommended that the National Broadcasting Commission (NBC) should effectively regulate the proliferation of foreign television contents capable of eroding indigenous culture.