How African Churches Africanise Modernity and Modernise Africanity on their Websites
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Date
2023
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HUMANUS DISCOURSE
Abstract
Christian churches in Africa are increasingly launching websites to take advantage of the ubiquity associated with the Internet. Striving to reach a global audience, they modernise African practices and Africanise modernity for African participants. However, the extent to which this practice constructs Africanity or Africanises modernity is yet to be understood. This study, therefore, examines African church websites with a view to explaining how they walk the tight rope of modernising Africanity and Africanising modernity. An available sample of websites belonging to churches based in Africa was taken. Using content analysis method, 271 church websites were observed and analysed. Findings indicate that271 churches have website presence portraying African models, motifs, flags and sundry images. On the one hand, with African worship styles and cultural adornments, they Africanise modernity; on the other hand, they modernise Africanity with massive use of foreign languages, musical instruments and orchestra.