DSpace Angular :: Browsing by Author "Alade, Moyosore"

Browsing by Author "Alade, Moyosore"

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A CONTENT ANALYSIS OF TWO NATIONAL DAILIES ON DOMESTIC VIOLENCE CASES IN NIGERIA
(Sapientia Foundation Journal of Education, Sciences and Gender Studies (SFJESGS), 2023-12) Alade, Moyosore
This study sought to determine the prominence, frequency and depth with which the Punch and Nigerian Tribune newspapers reported domestic violence cases in Nigeria between March and August 2023. The study was anchored on the Agenda Setting Theory. It adopted content analysis research design and through the use of purposive sampling technique, 184 editions each of the selected newspapers making a total of 368 editions were analyzed. Data revealed that The Punch and Nigerian Tribune newspapers did not attach enough importance to the coverage of domestic violence in terms of prominence as none of the newspapers published domestic violence story on their front page although the reports had full details on the inside page. In addition, data also showed that Nigerian Tribune newspaper covered more cases of domestic violence than the Punch newspaper. Findings further revealed that the two newspapers did not give much full page coverage to the menace as only the Punch newspaper published just 8 stories while Nigerian Tribune did not publish a full page story on the menace. The study concluded that The Punch and Nigerian Tribune newspapers did not do an adequate job in informing the public about domestic violence by frequently writing on them. The study therefore recommended that the media should enlighten the public about domestic violence and its impact on family and the society at large.
Communicating via imagery: Speaking through online memes
(Association of Media and Communication Researchers of Nigeria (AMCRON), 2019-10) Alade, Moyosore
Online memes have become a participatory culture used by members of the society to express ideas, feelings, and emotions as well as respond to trending topical issues. The speed and often time, anonymity associated with the social media have made it easy to deploy memes that often makes the source challenging to track. These memes use several frames combined with multimedia elements to disseminate the intended message. Memes have gained prominence not just in Nigeria but globally and are fast becoming social artifacts. In Nigeria, it has mainly become a popular tool used for self-expression about specific issues, including the activities of the police force in the polity. Hence, this study undertook a content, and semiotic analysis of purposively selected memes and conversations on Twitter and Instagram linked to the hashtag #9japolice. The study specifically examined the themes, frames, and contextual meanings embedded in the memes to assess the dominant discourse embedded in the visuals and surround conversations on the hashtag. The study found that predominant themes embedded in the memes found on Instagram and Twitter included bribery, extortion, absconding from duty, irrelevancies, fitness/appearance, among others. Also, humour, sarcasm, cowardice, laziness, power distance, misplaced priorities, greed, etc. were used to frame the memes.
Educational Radio Broadcasting and its Effectiveness on Adult Literacy in Lagos
(Sage, 2021-06) Alade, Moyosore
Education has been identified as one of the most important ways to achieve national development. With 3 million nonliterate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not have the opportunity of formal schooling. The study assessed the effectiveness of educational radio broadcasting for adult literacy in Lagos State, Nigeria. Five hundred and five (505) adult learners participating in Lagos is Learning Project were purposively selected. Findings showed that a majority (62.4%) of the study participants used the instructional radio program, Mooko Mooka, to prepare for classroom instruction, while 53.5% of the study participants used the program for revision. Findings also revealed that 40.6% of them listened to the program three times per week and this implied that frequency of exposure could influence literacy skill. The study concluded that radio instructional techniques were effective in promoting adult literacy and therefore recommended that the radio listening sessions should be increased as part of efforts to reduce adult illiteracy in the country. Also, community media centers should be created in different communities to encourage group listening where learners can be supervised.
Endangered Voices: Nigerian Journalists' Safety amid the COVID-19 Pandemic
(Springer, 2022-05-27) Alade, Moyosore
This chapter examines the difficult conditions Nigerian journalists faced while reporting during the COVID-19 pandemic, focusing on the threats and dangers faced by Nigerian broadcast journalists and its implication for journalism practice amid a pandemic. Using a qualitative approach, we conducted nine in-depth interviews (online) with broadcast journalists in 2020 and employed thematic analysis to address the study’s findings. The study found that the safety threats encountered by journalists during the COVID-19 outbreak include the risk of contracting the virus, financial insecurity, and emotional trauma, among others. To combat these safety threats, journalists were responsible for their safety; hence, they ensured adherence to safety protocols with little or no support from the media houses they worked for. The implication of these safety threats to journalism practice includes reduced work output, reduced dissemination of factual reports, low-quality stories, and the lack of in-depth and investigative news reports during the COVID-19 pandemic in Nigeria.
Influence of Information Source on Political Participation in the 2015 Nigerian Presidential Election
(Global Vision University Journal of Management and Social Sciences, 2022-09) Alade, Moyosore
The researcher examined the relationship between information sources and political participation of undergraduates of Redeemer’s University in the 2015 Nigerian presidential election. The researcher employed the survey research design using self-administered questionnaire as the research instrument. The findings of the study revealed that, although, undergraduates of Redeemer’s University sourced information about the 2015 presidential election through both traditional and social media platforms, the majority sourced political information through traditional media platforms. Also, the findings showed that both traditional and social media influenced political participation, but traditional media had a more significant influence on political participation than social media. The researcher concluded that traditional media as information sources significantly influenced political participation during the 2015 Nigerian presidential election.
INFLUENCE OF SNAPCHAT FILTERS ON SELF-REJECTION AMONG YOUNG ADULTS IN NIGERIA
(Online Journal of Arts, Management and Social Sciences (OJAMSS), 2023-06) Alade, Moyosore
This study investigates the influence of Snapchat filters on self-rejection among young adults in Nigeria. With the increasing popularity and widespread usage of social media platforms, particularly Snapchat, the impact of augmented reality filters on individuals' self-perception and self-esteem has become a subject of concern.To gather important information for this research, the utilization of focus group discussions (FGD) will be employed. Using the cluster sampling technique eight group interviews were conducted in the Redeemer's University while each department was represented by five participants. Findings revealed that Snapchat is commonly used and prevalent among respondents. Findings also revealed that constant use of Snapchat filters may distort one's perception of their own appearance and may lead to a lack of self-acceptance i.e., self rejection. In conclusion, Snapchat filters can be a fun and creative way for users to enhance their visual content. However, excessive use of these filters can lead to feelings of inadequacy and low self-esteem. Therefore, it's vital to educate users on the potential downsides and promote self-acceptance to help mitigate the negative effects of Snapchat filters.However, it is essential to encourage self-love and acceptance, regardless of one's physical appearance. Undergraduates should be aware of the potential negative impacts of excessive usage of these filters and understand the importance of self-love.
INFLUENCE OF SOCIAL MEDIA USE ON SEXUAL BEHAVIOUR OF UNDERGRADUATES OF FEDERAL UNIVERSITY OF TECHNOLOGY (FUTA), AKURE
(Sapientia Foundation Journal of Education, Sciences and Gender Studies (SFJESGS), 2023-09) Alade, Moyosore
Considering the fact that social media improves learning possibilities and expands access to knowledge, it has also made it easier for students to access inappropriate sexual content, and misuse of social media has been associated with dangerous sexual behaviours. This study investigated the influence of social media use on the sexual behaviour of undergraduates of the Federal University of Technology, Akure. The study aims to examine common social media sites that respondents commonly use, sexual behaviours that are influenced by social media, social media usage patterns, and exposure to explicit content. Five hundred respondents were purposively selected from among the university's several faculties. Results indicated that respondents were exposed to sexually explicit material on social media, which also impacted their sexual behaviour. Respondents' sexual behaviours included sexting and having explicit conversations with their partners, sharing sexual jokes and memes, and primarily using social media sites for pornographic videos and photo content. The study finds that young people, in general, and undergraduates, in particular, are engaging in sexual behaviours inconsistent with societal norms at an alarming rate. It was recommended that the Federal University of Technology, Akure management consider including media literacy programmes in academic courses. These programmes can empower students to critically analyse and navigate the influence of social media content on their attitudes and behaviours toward sexual relationships.
Influence of Twitter Campaign on Voters' Choice of Candidates during the 2019 Governorship Election.
(FUOYE Journal of Communication Department of Mass Communication, Federal University, Oye-Ekiti, Nigeria, 2020) Alade, Moyosore
With the advent of new technologies, social media platforms have been integrated and used by political candidates and parties during election period for the purpose of campaigning and disseminating information. In light of this, the study sought to examine the influence of Twitter campaigns on voters in the 2015 Lagos Governorship election. Survey research method was adopted while questionnaire was used as the method of data collection. Findings suggested that two political parties' candidates adopted Twitter as an electoral campaign tool and the respondents accessed information posted by the candidates at their convenience. Additionally, the findings revealed that the frequent use of Twitter by the political parties' candidates influenced the respondents' perception of the candidates. Finally, the findings of the study suggested the likelihood of voting for the preferred candidate would have reduced if the candidate had not campaigned on Twitter. The researchers concluded that Twitter is an important campaign tool that must be utilised for reach and mobilisation of the electorates for political participation. It was recommended that Twitter, on its own, may not be sufficient as a campaign medium to win an election and Twitter should be used to complement other campaign tools for success in any election.
Instagram Use, Instagram-related Conflict, and Negative Relationship Outcomes among Undergraduates of Redeemer's University, Osun State, Nigeria
(International Sustainable Development Research Centre, 2017) Alade, Moyosore
Young adults' exposure to social networking sites such as Instagram is increasing and so is the potential of the use of such sites to complicate intimate relationships. Limited empirical evidence exists on social media use, social media related conflicts, and intimate relationship outcomes among young adults. Hence, this study examined whether the use of Instagram by young adults who are in romantic relationships have an impact on their relationship outcomes as reported by 249 undergraduates of Redeemer's University, Ede, Osun State. this study specifically examined the mediational effect of Instagram-related conflict on the relationship between active Instagram use and negative relationship outcomes. A set of regression and mediation analyses confirmed all the hypotheses. Findings revealed that active Instagram use influences and can predict Instagram-related conflict and negative relationship outcomes among young adults in romantic relationships. In addition, Instagram-related conflict mediates the relationship between active Instagram use and negative relationship outcomes. The results have implications for romantic relationships and Instagram users in general.
NEWSPAPER COVERAGE OF RAPE CASES IN NIGERIA: STUDY OF FOUR NIGERIAN NEWSPAPERS
(Journal of Behavioural Studies, Department of Behavioural Studies, Redeemer's University, 2023) Alade, Moyosore
Rape is a non-consensual sexual acts, a serious violation of consent and a criminal offense under Nigerian law. This pervasive issue has developed into a national crisis, encompassing not only physical but also sexual assault. Within the realm of crime communication, the media shoulders the responsibility of consistently reporting and depicting instances of moral decadence, rape, with the aim of preventing future occurrences. This study explores the nuances of how selected newspapers in Nigeria cover rape cases, employing the theoretical frameworks of Agenda Setting and Gate-Keeping. A content analysis was conducted on 313 editions of prominent Nigerian newspapers, namely the Punch, the Guardian, The Nation, and the Sun. The data reveal that straight news predominated over other forms of reporting. The majority of stories found placement on inside pages rather than the front pages. In terms of tone, a significant proportion of the stories carried a positive slant, with a substantial number attributing the incidents to the Nigerian Police Force. In light of these findings, this study recommends that newspaper organizations should amplify their coverage of rape cases. The media should ensure the conduct of deeper investigation into each rape case. Also, they should pay more attention to facilitating a better understanding and follow-up the case. Prominence should be given to rape cases to foster awareness and encourage proactive measures against this societal scourge.
Nexus Between News Media Negative Political Campaigns And 2015 Presidential Elections In Nigeria
(2020-09) Alade, Moyosore
The 2015 presidential election campaigns were characterised by unprecedented number of negative political campaigns on the social media that many watchers of politics were afraid that the election will lead to unimaginable crisis. This study examined the relationship between social media negative political campaigns and voting pattern during the 2015 presidential elections in Nigeria. It is anchored on the selective perception theory which emphasizes that audience actively select, retain and react to the same message in different ways. Through multistage sampling technique, respondents were selected from two states. Findings revealed that 88.1% of the respondents said social media negative political campaigns did not influence how they voted during the 2015 presidential polls. The study concluded that social media political campaigns are necessary tool for soliciting for voters’ votes; however, spreading negative messages would not make voters vote for such candidate and political party, except such candidate and their party offer the voters better options compared to the opponents. It was therefore recommended that political parties and candidates should build campaign messages through the social media around candidate’s credibility and party programmes.
Nigerian Newspapers' Framing of Pre-Civil War Events and Biafra Agitations in Nigeria: An Analysis of Discursive Strategies
(Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Nigeria, 2019) Alade, Moyosore
Media representation of conflict is largely dependent on journalistic interventions that manipulate discursive strategies deployed in framing events. Media critics have alleged that the media framing of the events leading to the Nigerian civil war escalated the tension into a full-scale war. This is problematic in light of the resurgence of agitations by pro-Biafra activists and their coverage by the Nigerian media. The current study identified salient discursive strategies deployed by social actors in Nigerian newspapers' representation of the pre-civil war events and Biafra agitations in Nigeria. A total number of 144 newspaper articles constituted the sample drawn from six Nigerian newspapers published between January - December, 1966 for the pre-civil war events and January - December, 2016 for current Biafra agitations. Incorporating insights from Carvalho's approach to critical media discourse analysis, findings revealed that discursive strategies employed include negative labelling, victimisation, number game, evidentiality, legitimisation and depersonalisation. These findings have no doubt contributed to critical understanding and discourse analysis of indigenous media's coverage of national conflicts.
Peace and War Journalism: A Synoptic Review of Extant Literature
(Department of Mass Communication, Novena University, 2018) Alade, Moyosore
This article reviewed the debate on war and peace journalism and investigated empirical patterns in studies conducted in this field of research for the purpose of having an overview of areas that have been well-researched, as well as, those that are yet to be researched. Hence, the paper through a systematic and chronological review of literature examined normative studies and empirical studies conducted, as well as, methodologies and theories used in this field of research. The review of literature found that early studies that emerged on peace and war journalism were normative and ethical in nature describing what peace and war journalism is and intellectually suggesting ways it should be practised. Later, there was a move away from normative studies to empirical studies that examined media coverage of war and conflicts in different countries around the world. Theoretical frameworks that have been used to explain and strengthen this field of research include agenda-setting, framing, conflict, critical discourse analysis and critical race theories. Majority of the studies have adapted the use of qualitative and quantitative content analyses with only a few adopting a triangulation approach that combines the use of experiments, focus group discussions, critical discourse analysis and surveys. Based on these findings, this paper sets an agenda for future research in the field of peace and war journalism.
Picture Versus News Reports: Audience Perception of Means of Reporting Credible News
(Online Journal of Arts, Management and Social Sciences (OJAMSS), 2020-11) Alade, Moyosore
Attaining credibility in news has been a huge discourse among scholars, journalists and media audience. This study sought to find out audience perception of credible means of reporting news between pictures and news stories. To achieve the objectives of this study, purposive sampling method was employed to gather data from respondents using a structured questionnaire. Findings from the study indicated that majority of the respondents agreed that pictures and news are both good means of reporting credible news, however, majority of respondents agreed that the use of pictures to complement news reports, authenticates a story more compared to when a story appears alone. The paper concluded that when media organizations embrace the practice of accompanying news stories with pictures, they have a better chance of improving organizational credibility, source credibility and message credibility which in turn endears the news organization to media audiences. The paper therefore recommended that pictures should accompany news reports as this strengthens the credibility of news stories. Also, it is important to indicate ‘archive’ on pictures and news video that are not recent but are used to accompany news stories.
POLITICAL RADIO ADVERTISEMENT AND VOTERS' CHOICE OF CANDIDATE DURING ELECTIONS IN NIGERIA
(African Journal of Social and Behavioural Sciences (AJSBS), 2024) Alade, Moyosore
This study investigates the influence of political radio advertisements on civil servants' voting choices during the 2022 Osun State Gubernatorial election, exploring the effectiveness of this campaign amidst low voter turnout. The study employed a survey research design through the use of a questionnaire, which was used to gather data among civil servants in the Ede North Local Government, with a sample size of 173 respondents. The findings indicate that while respondents frequently engage with radio content, their assessment of the educational and persuasive quality of political ads is moderate. Notably, ads were seen as critical of opponents, yet their influence on voters' choices was ambiguous, with many respondents indicating a limited impact on their electoral decisions. This aligns with previous studies emphasizing the dual role of media in both informing and influencing voter behaviour. The research highlights the complexities of political advertising in shaping electoral outcomes and offers recommendations for more effective communication strategies tailored to the electorate's needs in Nigeria’s evolving political landscape.
Public Perception of Radio Campaign Messages in Managing COVID-19 Pandemic in Selected States, Nigeria
(Taylor & Francis, 2022-06-17) Alade, Moyosore
The study examined public perception of Nigeria Center of Disease Control’s (NCDC) radio campaign messages in managing the Covid-19 pandemic in three selected states in the south-western part of the country. A survey research design was adopted with a questionnaire as a data collection instrument. A sample size of 400 respondents was chosen through the multistage approach. The study revealed that the residents in selected states in South-Western Nigeria reported exposure to radio campaign messages on COVID-19 preventive measures and perceived that the messages influenced the awareness and adoption of COVID-19 preventive measures. It was recommended that behavioral change communication experts and public health officers at all levels should leverage the reliability and spread of radio among the populace to disseminate public health issues.
Visual portrayal of Monkeypox outbreak on BBC: is Western media biased against Africa?
(Emerald Publishing Limited, 2024-06-25) Alade, Moyosore
Purpose – This paper aims to examine the British Broadcasting Corporation’s (BBC) portrayal of the May 2022 Monkeypox outbreak in the West. The Monkeypox outbreak and the outcry from African journalists on some Western media outlets’ use of black people to portray the Monkeypox outbreak informed the present study to investigate, through empirical evidence, whetherWesternmedia portraysAfrica negatively. Design/methodology/approach – The paper opted for the content analysis method. The news recordings from BBC News analysed for this study were archived videos on Monkeypox retrieved from Blob of Broadcast, an on-demand audio and video streaming service in the UK. Findings – Findings indicated that videos were the most used visuals by the BBC to depict the Monkeypox outbreak in the observed period. Findings also revealed that Black was the prevalent skin tone used in depicting those affected by the outbreak, while White was the prevalent skin tone used in depicting the scientists interviewed for their expert knowledge and at the forefront of the Monkeypox outbreak. Practical implications – The paper includes implications for Western media outlets on how to portray Africa and its people. Originality/value – This paper fulfils an identified need to investigate how Africa is portrayed in Western media through empirical evidence.

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