Factors Determining Competitiveness of Beach Tourist Destination in Lagos, Nigeria
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Date
2018
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Abstract
The comparative advantage of beach tourism in Nigeria can be exploited using effectiveness of destination management of beach tourism destinations to tourists’ needs as key factors in drawing tourists. Structured questionnaire was used to gather data from staff and tourists to Lekki Beach and Elegushi Beach.. Effectiveness of destination management from staff and responsiveness of tourism destination to tourists needs from tourists was measured. Data were analysed using multiple regression analysis and ANOVA to predict the efficiency of destination management. Results showed that 73% and 35.4% tourists had tertiary education in Lekki Beach and Elegushi Beach respectively, with 52% and 53% of the tourists being females in Lekki Beach and Elegushi Beach respectively. Most (94%) of the tourists were Nigerians in Lekki Beach, while all tourists to Elegushi Beach also Nigerians. From the perspective of staff, the management of Lekki Beach as a destination was not as effective in taking care of tourists’ needs as Elegushi Beach. The response variable predicted the effectiveness of destination management by the educational status of staff better in Elegushi Beach (R2 = 66.9%) than Lekki Beach (R2 = 33.3%). From the perception of tourists, none of the two destinations was responsive to the needs of tourists. But, Lekki Beach has the propensity to perform better as the percentage variance of prediction (R2 ) was explained by 48.4%.The effectiveness of beach tourist destination is a function of the quality of service that can be used to attract local and in particular international tourists.
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Beach, Competitiveness, Effectiveness, Responsiveness, Tourism