THE IMPACT OF TRAFFIC CONGESTION ON SUPPLY CHAIN PERFORMANCE (A CASE STUDY OF BISWAL COMPANY LIMITED, KANO STATE)

Abstract
This research investigated the impact of traffic congestion on supply chain performance. The primary purpose of the study is to examine the effect of road traffic congestion on the supply chain performance of Biswal Company Limited. Specifically, the study evaluated the causes of road traffic, assessed the effect of road traffic on supply chain performance, examined the effect of road traffic on customer service and assessed the effect of road traffic on productivity. The study adopted a case study survey research design. Findings from this study reveal that the correlation between road traffic congestion and supply chain performance is significant (r = 0.567), indicating a robust linear relationship. The R-squared value of 0.147 suggests that 14.7% of the variation in road traffic congestion can be explained by supply chain performance. The results indicated that road traffic congestion affected supply chain performance positively and significantly (F = 8.465, p = 0.005). There is also a significant correlation between the proxies. Based on these results, appropriate recommendations were made. Keywords: Customer Service, Productivity, Supply chain performance, Traffic Congestion.
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