Customer Lifestyle as Determinant Of Customer Satisfaction and Loyalty towards Hotels Services in Lagos State, Nigeria

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dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-07-21T12:00:43Z
dc.date.available2022-07-21T12:00:43Z
dc.date.issued2017
dc.description.abstractCustomer lifestyle defines the attitude and behaviour towards the purchase of products and services and can significantly impact on customer satisfaction and loyalty. This is an important consideration to the customer and the firm. This study investigates customer lifestyle as determinant of customer satisfaction and loyalty towards hotels services in Lagos State, Nigeria. A cross-sectional survey of 497 guests of selected 3-Star rated hotels was carried out through convenience sampling in Lagos State. Results of multiple regression analysis showed that the three dimensions of lifestyle were significant in the determination of customer satisfaction but partially effective in determining customer loyalty. The study therefore concludes that hotels managers should give a high consideration in developing services that have features and attributes associated more with customer activities and interests as these tend to have very significant effects on the level of customers' satisfaction and patronageen_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3473
dc.language.isoenen_US
dc.publisherWest African Journal of Business and Management Sciences Faculty of Business Administrationen_US
dc.relation.ispartofseriesVol 7, No.1;
dc.subjectCustomeren_US
dc.subjectHotelsen_US
dc.subjectLoyaltyen_US
dc.subjectLifestyleen_US
dc.subjectSatisfactionen_US
dc.subjectServicesen_US
dc.titleCustomer Lifestyle as Determinant Of Customer Satisfaction and Loyalty towards Hotels Services in Lagos State, Nigeriaen_US
dc.typeArticleen_US
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