Moderating Effect of the Use of eWOM on Subjective Norms, Behavioural Control and Religious Tourist Revisit Intention

dc.contributor.author	Iriobe, Ofunre
dc.date.accessioned	2022-03-28T11:28:56Z
dc.date.available	2022-03-28T11:28:56Z
dc.date.issued	2019-06-30
dc.description.abstract	Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence, this study investigated the relationship between the use of eWOM and tourist revisiting intention to a religious destination and the effect of the use of eWOM on the relationship between Subjective Norm, Perceived Behavioural control and Revisit intention of visitors to religious destinations. The hypotheses for the study was tested using a Hierarchical Regression model. The essence was to examine the effect of each variable on revisit intention as they are entered into the regression equation.	en_US
dc.identifier.uri	http://dspace.run.edu.ng:8080/jspui/handle/123456789/2096
dc.language.iso	en	en_US
dc.publisher	International Journal of Religious Tourism and Pilgrimage	en_US
dc.relation.ispartofseries	Vol. 7: Iss. 3, Article 5.;
dc.subject	Tourism	en_US
dc.subject	Revisit intention	en_US
dc.subject	eWOM	en_US
dc.subject	Religious destination	en_US
dc.title	Moderating Effect of the Use of eWOM on Subjective Norms, Behavioural Control and Religious Tourist Revisit Intention	en_US
dc.type	Article	en_US

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