Diversity Management and Performance: Evidence from Nigerian Multinational Companies
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Date
2020
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Publisher
Journal of Economics and Business
Abstract
This study examines the relationship between
diversity management and the performance of
Nigerian multinational companies. A single crosssectional design was adopted for the study and a
well-structured questionnaire was administered to
318 randomly chosen senior managers from Mobil
Oil, Guinness, Coca-Cola, Nestle, MTN, and
Cadbury Plc within Lagos Metropolis. The
research instrument was tested for validity and
reliability using confirmatory factor analysis and
Cronbach’s alpha. The independent variable is
diversity management while performance
(dependent variable) was measured with
Employees' Productivity (EP), Profitability Level
(PL), and Employees' Innovativeness (EINV). The
data collected were analyzed using Correlation
Analysis and Structural Equation Modelling
(SEM) factor to determine the relationship
between diversity management and performance
of Nigerian Multinational Companies. The results
revealed a significant and positive relationship
between diversity management and the
performance of Nigerian multinational
companies. The study concluded that diversity
management motivates employees to put in their
best to achieve a high level of productivity which
leads to improved profitability due to employees’
innovativeness. Therefore, the study suggests that
multinational companies in Lagos Metropolis
should ensure proper management of diversity in
the workplace.
Description
Keywords
Diversity, Profitability, Productivity, Innovativeness