The Effect of Brand Image on Customer Loyalty in the Manufacturing Sector
| dc.contributor.author | Kehinde Tola | |
| dc.date.accessioned | 2025-05-09T10:44:05Z | |
| dc.date.available | 2025-05-09T10:44:05Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | This research investigates the influence of brand image on customer loyalty within the manufacturing sector. Brand image plays a pivotal role in shaping consumers' perceptions and attitudes toward a brand, ultimately affecting their loyalty. Through a comprehensive analysis of the manufacturing industry, this study explores the multifaceted relationship between brand image and customer loyalty. The research findings provide valuable insights into how a positive brand image fosters customer loyalty, trust, and repeat business. By understanding the dynamics at play in the manufacturing sector, organizations can make informed branding decisions to enhance customer loyalty and build enduring relationships. The implications of this study extend to marketing professionals, business leaders, and scholars, offering a deeper understanding of the critical connection between brand image and customer loyalty. Recognizing the impact of brand image empowers organizations to employ effective branding strategies that nurture customer loyalty, thereby promoting long-term success in the manufacturing sector. | |
| dc.identifier.citation | Kehinde, S., Oladele, K., Simon-Ilogho, B., Kemi, K., Ilogho, S & Kehinde, T. (2024) The Effect of Brand Image on Customer Loyalty in the Manufacturing Sector. International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS). Vol 12, No.2,68-.88. | |
| dc.identifier.issn | 2348 – 0343 | |
| dc.identifier.uri | https://repository.run.edu.ng/handle/123456789/4472 | |
| dc.language.iso | en | |
| dc.publisher | International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) | |
| dc.relation.ispartofseries | Vol. 12; No. 2 | |
| dc.title | The Effect of Brand Image on Customer Loyalty in the Manufacturing Sector | |
| dc.type | Article |