Evaluation of Factors Enhancing Effectiveness of Destination Management of Nature Based Tourism, Lagos, Nigeria
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Date
2019
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Abstract
Effective destination management is pertinent in differentiating a particular nature based tourism destination. Structured questionnaire was used to gather data from staff and tourists to Lekki Conservation Centre (LCC) and Lufasi Nature Park (LNP), both in Lagos. Structured questionnaires were employed to address effectiveness of destination management from staff and responsiveness of tourism destination to tourists needs from tourists. Data were analysed using multiple regression analysis and ANOVA to predict the efficiency of destination management. Test of homogeneity of variance using Levene’s test was carried out to test the null hypothesis that variance was equal across variables in the responsiveness of destinations to tourists’ needs. Results of the study revealed that 55.7% tourists had secondary education in LCC, while in LNP 68.1% had tertiary education. LCC has a greater percentage of the response variable (R2 = 0.622) in predicting the effectiveness of destination management by the educational statuses of staff than in LNP. In predicting the responsiveness of destination to tourists’ needs using the educational statuses of tourists, LNP has a greater percentage of the response variable (R2 = 0.255). Effectiveness of management of nature based tourism destination is a vital tool in improving the quality of service for competitive edge.
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Destination, Effectiveness, Management, Nature, Responsiveness, Tourism