SMARTSPHONES AND COMMUNICATION PATTERN AMONG STUDENTS IN HIGHER INSTITUTIONS
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Date
2015-12-03
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SINGAPOREAN JOuRNAl Of buSINESS EcONOmIcS, ANd mANAGEmENt StudIES
Abstract
Communication is at the heart of human existence and technology has always determined the nature of
and nurture how man communicates. The introduction of mobile telephone and most importantly
smartphones has altered the way youths communicate, yet there is little or no empirical research on the
influence of this technology on the communication pattern of youth especially students in higher
institutions. The survey research design was adopted with questionnaire as the instrument of gathering
data from 500 respondents chosen from the Redeemer’s University, Osun State and the University of
Lagos, Lagos State. Study revealed that smartphone usage among students in higher institutions has
positive influence on their communication pattern. The study further showed that majority of the
respondents used their smartphone for social activities and related functions. On the strength of these
findings, the researchers recommended that more researches should be conducted to know more about
this growing technology. Also, it was recommended that marketing communication professionals
should be interested in the opportunities provided by this technology to reach out to their target
audience.