Picture versus News Reports: Audience Perception of Means of Reporting Credible News
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Date
2020
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Publisher
Online Journal of Arts, Management and Social Sciences (OJAMSS)
Abstract
Attaining credibility in news has been a huge discourse among scholars, journalists and
media audience. This study sought to find out audience perception of credible means of
reporting news between pictures and news stories. To achieve the objectives of this study,
purposive sampling method was employed to gather data from respondents using a
structured questionnaire. Findings from the study indicated that majority of the
respondents agreed that pictures and news are both good means of reporting credible
news, however, majority of respondents agreed that the use of pictures to complement
news reports, authenticates a story more compared to when a story appears alone. The
paper concluded that when media organizations embrace the practice of accompanying
news stories with pictures, they have a better chance of improving organizational
credibility, source credibility and message credibility which in turn endears the news
organization to media audiences. The paper therefore recommended that pictures should
accompany news reports as this strengthens the credibility of news stories. Also, it is
important to indicate ‘archive’ on pictures and news video that are not recent but are
used to accompany news stories.
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Keywords
Credibility, News Reports, Audience, Perception, Pictures