Assessment of Destination Competitiveness and Efficiency of Public and Private Services at Lekki Beach, Lagos, Nigeria
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Date
2019
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Abstract
The intention of many tourists to purchase tourism products driven by Information and Communication Technology and friendly attitude of public workers determine the competitiveness of tourism destinations across the globe. The study evaluates the competitiveness of public and private services as they influence beach tourism consumer behavior. Tourists numbering two hundred and forty-four were sampled by convenience technique while structured questionnaire was used to gather relevant information. Data were analysed through inferential statistical techniques such as one way ANOVA, Multi Linear Regression and Principal Component Regression. Results showed that telecommunication and information technology services were significantly effective in enhancing beach tourism destination competitiveness. Prediction of efficiency of public and private services with educational status at tolerance limit of 0.521 was found to be fit. The overall strength of the relationship was strong and acceptable (R = 0.695). The results of ANOVA and Principal Component Regression of 20 out of 22 constructs on efficiency of public and private services further confirmed the strength of relationship. It was recommended that for beach tourism to flourish, destination managers must embrace the use of Information and Communication Technology, and e-commerce in selling their products, while officials in charge of public services should have attitudinal changes towards visitors especially those coming from other countries.
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Competitiveness, E-Commerce, Information Communication Technology, Lekki Beach, Private and public services, Tourists