Communicating Stability in Nigeria’s Post Covid-19 Scenario

dc.contributor.authorTalabi, Felix
dc.date.accessioned2024-10-07T09:19:09Z
dc.date.available2024-10-07T09:19:09Z
dc.date.issued2023
dc.description.abstractThis year 2022 marks the 84th anniversary of the first known reference to Harold D. Lasswell‟s Model of Communication in 1940. In recognition of his milestone, this paper revisits and applies Lasswell‟s famous construct, “who, said what, in which channel, to whom and with what effect” to the study of post Covid-19 messages emanating from the Federal Government through the media and explores such roles that communication plays thus far in terms of informing the nation‟s landscape on the practical steps being taken to reassure citizens of stability which ranges from life structure, credible and viable workable strategies that are of mutual benefits. The essence for the desirability of stability is to cushion the effect on Covid-19 on the nation‟s landscape which would also serve as a protective assurance against any form of further future crisis situation and helps the government to maintain connection with societal reality, available social resources and citizen‟s expectations. This is achieved by adopting a Qualitative approach using Key Informant Interview (KII) to generate data from sampled Communication, Sociology, Economics and Political Science scholars, as this was analysed thematically to ascertain who should communicate what, in which channel, to whom and with what effect, in Nigeria‟ spost Covid- 19 scenario. The sampling technique is purposive and Key Informants were selected based on their wide knowledge in the areas of Communication, Sociology, Economics and Political Science discipline. Lasswell‟s model plays a significant role in how the Government is conveying stability messages in post Convid-19 era to the masses through the media and the effect this is having on them, as there is need to ascertain the level of assurance the citizens have and the implication of this study is that, the Government would be able to clearly identify what should be communicated to who in what channel and expected effect in forms of feedback in post future pandemics. The study suggests further research on the „why‟ dimension in the communication process in post emergency crisis situation such as Covid-19.
dc.identifier.issn2811-3209
dc.identifier.urihttps://repository.run.edu.ng/handle/123456789/4187
dc.language.isoen
dc.publisherCorpus Intellectual
dc.relation.ispartofseriesVol.2; No.2
dc.titleCommunicating Stability in Nigeria’s Post Covid-19 Scenario
dc.title.alternativean exploration of Harold Lasswell’s communication model
dc.typeArticle
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