Destination Marketing: A Tool for Creating and Marketing Tourism Destination Image.

Simple item page
dc.contributor.authorAbiola-Oke, Elizabeth
dc.date.accessioned2022-05-06T12:56:12Z
dc.date.available2022-05-06T12:56:12Z
dc.date.issued2016
dc.description.abstractDestination branding is seen as a marketing tool as well as a tool for creating an image for the destination. In creating an image for the destination through branding, it is therefore important to have a differentiating element in the destination. Therefore, this research is focused on identifying the differentiating factor that would make a destination unique amongst others by examining the place of the hotel brand in creating this unique factor. In line with this, the research aimed to examine the influence hotel brands have on the choice of destination to visit. To achieve the aim, the researcher reviewed the literature on the topic to identify the available information on the topic. The researcher also collected empirical data on the topic using a questionnaire (Online). The data collected were analysed both quantitatively and qualitatively because the questionnaire was used to collect both quantitative and qualitative data using closed-ended and open-ended questions. Statistical package for social sciences (SPSS) was used to quantitatively analyse the data, while the content analysis method was used to analyze the qualitative data. Having researched as explained above, the findings showed that, although the availability of branded hotels in a destination could create an image for the destination, it is not the primary factor influencing the choice of destination to visit. A conclusion was reached based on the findings that, the major factor that influences the choice of destination is attractions and the others- accommodation, transportation, and other supporting services- are essential which cannot exist without the attractions in a destination.en_US
dc.identifier.citationAina, O.C and Abiola-Oke, E. (2016) Destination Marketing: A tool for creating and marketing tourism destination image. International Journal of Banking, Finance, Management and Development Studies, Vol.2, No. 1 p. 139-151en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/2780
dc.language.isoenen_US
dc.publisherInternational Journal of Banking, Finance, Management and Development Studiesen_US
dc.subjectBrandingen_US
dc.subjectImage Creationen_US
dc.subjectDestinationen_US
dc.subjectMarketingen_US
dc.titleDestination Marketing: A Tool for Creating and Marketing Tourism Destination Image.en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Destination marketing a tool for creating and marketing tourism destination image.pdf
Size:
755.67 KB
Format:
Adobe Portable Document Format
Description:
Destination Branding: A tool for creating and marketing tourism destination image
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Tourism Studies and Hospitality Management