Influence of Internet Radio on the Listenership of Traditional Radio among Journalists in Lagos State
Loading...
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Jos Journal of Media & Communication Studies
Abstract
This study focused on Internet radio's influence on the listenership of traditional radio among journalists in Lagos State. Survey research design was used. The population of the study consisted of 2,252 journalists in Lagos State. A sample size of 340 was determined using Taro Yamane method for sample size calculation and validated questionnaire was used to collect data. Statistical Package for Social Sciences (SPSS) was used for data analysis. Key findings revealed that journalists saw Internet radio broadcasting to be more effective and preferable than the traditional radio. It was found out that radio listeners except for older people who have no access to Internet are drastically turning away from traditional radio broadcasting due to the Internet. There is a significant relationship between the increase in the Internet penetration and Internet radio listenership among Lagos State journalists. The study concluded that Internet radio exerts a great influence on traditional radio listenership among Lagos State journalists. The study recommended that conventional radio stations should enhance interactive and feedback elements, embrace media convergence, provide flexible, educating, and attractive content and deploy Internet interactive tools on its platform for sustainability.
Description
Keywords
Influence, Internet radio, Listenership, Traditional radio, Journalists