Effect of Strategic Entrepreneurial Orientation on Sales Growth of SMEs in Lagos State.

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dc.contributor.authorOlaniyan, Oluwabunmi Omobolanle
dc.date.accessioned2022-07-20T13:27:25Z
dc.date.available2022-07-20T13:27:25Z
dc.date.issued2018
dc.description.abstractThe global competition faced by SMEs has brought about a growing pressure from their customers. Economic development and growth all over the world rest upon SME contribution especially in developing economy as Nigeria where this sector is seen as the ‘engine for economic development. The achievement of economic development is made possible and successful if entrepreneurial orientation is incorporated by SMEs in Nigeria where competition is high. Small businesses are more exposed to the threat compared to large businesses, due to their incapability to expand, insufficient capital to compete with the decline or loss of market revenues, and higher operational costs per unit of revenue. But they can profit from the advantages of being small businesses, as they are more flexible and they easily regulate to the quality of changes due to their simple structure, owner dominance decision making and informal planning and controlling activities. The main objective of the paper is to examine the effect of strategic entrepreneurial orientation on sales growth of SMEs in Lagos State, Nigeria. This study adopted the descriptive survey research design. The effect of strategic entrepreneurial orientation and sales growth shows a positive and significant relationship with p < 0.05, R = 0.492, R2 = 0.242, B = 0.395and F = 130.155. A positive and significant effect was established between entrepreneurial orientation and sales growth with R= 0.744, R2 = 0.553, p < 0.05, B = 0.717 and F value = 504.339. The paper concluded that strategic entrepreneurial orientation has a statistically significant effect on Sales growth of SMEs development in Lagos State.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3460
dc.language.isoenen_US
dc.subjectMarket orientation strategyen_US
dc.subjectStrategic entrepreneurial orientationen_US
dc.subjectSales growthen_US
dc.subjectSME developmenten_US
dc.titleEffect of Strategic Entrepreneurial Orientation on Sales Growth of SMEs in Lagos State.en_US
dc.typeArticleen_US
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