Contemporary Christian Organizations in the Development of Mass Communication in Nigeria: An Exploratory Study
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Date
2013
Authors
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Publisher
New Media and Mass Communication
Abstract
The main aim of ‘real’ religion is development. This paper is a study of the contributions of contemporary
Christian organizations in Nigeria to the development of Mass Communication in the country and in effect, their
contributions to overall national development. Religious organizations have always in their various ways strived
to contribute to national development. However, until recently, the contribution could not be said to be
remarkable or significant in terms of helping to address issues of national needs. They were not able to make
impactful contribution to national development due to regulatory constraints and their participation in
developmental activities remained relatively dormant. A number of Christian organizations in the last few years
have however contributed to recorded development in the Mass communication industry. While highlighting the
various modes that the contribution has taken, the paper attempts to situate the various developmental roles of
selected Christian organizations to the print and broadcast subsectors of mass communication in the general
framework of development in Nigeria. The paper concludes that while the selected Christian organizations
engage the print and electronic media in propagating their religious values, they actively contribute to growth in
the advertising industry, training and education, employment generation and promotion of reading culture among
others. Contributions to these indices of development make for agreement that these organizations have made
input and are still contributing to national development through involvement in the media subsector
Description
Keywords
Religious organizations, Publications, Development, Contributions