Sponsorship and Marketing Strategy Implications for Economic and Social Benefits

Simple item page
dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-07-21T11:59:59Z
dc.date.available2022-07-21T11:59:59Z
dc.date.issued2011
dc.description.abstractThe present study attempts to examine the impact of sponsorship as a marketing promotional strategy and the implications for economic and social benefits. It was observed that sufficient literatures both in theory and practice supported the importance and benefits of sponsorship as a veritable means for executing organizational strategy and as a strong component of a proactive promotional mix. Organizations that identin) with sponsorship programmes tend to depict a personality of corporate good citizenship, responsible businesses, a domain for quality human capital, and valuable relationship dividends. It is therefore recommended that for modern organizations operating in a more dynamic world requiring people and other units be heard, seen, and known should embrace sponsorship. This will go a long way to help them in the formulation and implementation of their promotional strategies and would earn them invaluable dividends such as goodwill, awareness, good relationship with stakeholders, employee motivation at work, media coverage, achievement of product and brand related objective, satisfaction of market segmentation and other benefits. These sponsorship activities include sports, broadcast programmes, college scholarship programs, festivals, community annual events, carnivals and various contest programmme.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3470
dc.language.isoenen_US
dc.publisherLegaltext Publishing Company Limiteden_US
dc.subjectSponsorshipen_US
dc.subjectPromotionen_US
dc.subjectStrategyen_US
dc.subjectOrganisationsen_US
dc.subjectProgrammesen_US
dc.subjectObjectivesen_US
dc.subjectMarketingen_US
dc.titleSponsorship and Marketing Strategy Implications for Economic and Social Benefitsen_US
dc.typeBook chapteren_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Sponsorship and Marketing Strategy Implications for Economic and Social Benefits..PDF
Size:
3.39 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Business Administration & Marketing