The Impact of Information and Communication Technology on Real Estate Agency in Lagos Metropolis, Nigeria
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Date
2018-03-28
Authors
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Journal ISSN
Volume Title
Publisher
Emeraldinsight
Abstract
Purpose – The purpose of this paper is to evaluate the effect of information and communication technology
(ICT) on real estate agency transactions with a view to determine its influence on the performance of
estate agents.
Design/methodology/approach – A research approach in which questionnaire was administered to elicit
relevant information from 220 practicing Estate Surveyors and Valuers surveyed in the course of the study.
Data collected were analysed using mean ranking, relative influence index and analysis of variance.
Findings – The results showed that the use of ICT impacted positively on real estate agency transactions by
promoting company’s brand thereby increasing the level of patronage. Consequently, the increased level of
patronage signifies an increase in the level of income of the agents.
Research limitations/implications – The study was limited to social media applications otherwise
referred to as ICT, which are used in real estate agency transactions. Further study on other ICT media and
their effects on more areas of real estate practice in the developing economy may be required.
Originality/value – This paper is one of the few works on the impact of ICT on real estate agency
transactions with particular reference to the social media networking especially in an emerging economy.
Most of the previous studies conducted on ICT and real estate focussed only on internet use with respect to
real estate agents and practices.
Keywords Impact, Social media, Real estate, Information and communication technology,
Developing economy, Agency transactions
Paper type Research paper
Description
Keywords
Impact, Information and communication technology, Social media, Real estate, Developing economy, Agency transactions