Digital Publishing Readiness in Nigeria’s Print Book Market
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Global Knowledge, Memory and Communication
Abstract
Purpose
The purpose of this study is to examine the extent of production of digital
book titles and deployment of e-promotion and how they correlate with
school, library, bookshop, consumer and author readiness, with a view to
enhancing publishers’ understanding of and participation in e-publishing,
which is now crucial for growth and sustainability
Design/methodology/approach
A questionnaire was completed by 109 publishing firms, 79 publishing
websites were observed in search of digital titles and e-promotion, and data
were analysed using the SPSS to compute frequencies, percentages and
correlates of digital publishing innovation adoption
Findings
It is found that 2014 digital titles (mainly textbooks and scholarly content)
were issued in four formats by 33 out of 109 firms. Authors and consumers
were perceived to be more digital-ready than libraries, schools and
bookshops. There was a significant relationship between the issuance of
digital titles and author readiness (r = 0. 372), consumer readiness
(r = 0.338) and library readiness (r = 0.255). There was also a significant
relationship between the adoption of e-promotion and consumer readiness
(r = 0.381) and author readiness (r = 0.265).
Originality/value
Book publishing innovation research, especially in Africa, focuses mainly
on the adoption of mobile devices, infrastructural challenges and reading
habits, paying inadequate attention to the correlates of digital publishing
adoption. The results of this study, therefore, shed light on the correlates of
digital publishing adoption and should help interested publishers and
scholars to understand that author, consumer and library readiness are
important determinants of digital publishing adoption, especially in
developing economies.
Description
Keywords
Africa, Developing countries, Innovation adoption, Author readiness, Digital publishing, Market readiness, Developing economies
Citation
Ifeduba, E.C. (2020), "Digital publishing readiness in Nigeria’s print book market", Global Knowledge, Memory and Communication, https://doi.org/10.1108/GKMC-04-2019-0047