Funding Campus Radio in Nigeria: The Opportunities and Challenges
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Date
2020
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Publisher
Online Journal of Arts, Management and Social Sciences (OJAMSS)
Abstract
This study examined Funding Campus Radio in Nigeria: the Opportunities and Challenges.
The objectives was to identify the funding options available for campus radio; to ascertain
the opportunities to funding campus radio in Nigeria and to identify the challenges to
funding a campus radio in Nigeria. Technological Determinism Theory and Nested System
Broadcasting Model were adopted for the study. The paper adopted the survey method with
interview as instrument for data collection. Two station managers who were willing to
participate in the study were purposively chosen among the 12 available for the study
finding showed that inadequate funding were major challenge faced by the two stations.
Campus radio broadcasting falls under the not-for-profit classification along with
community broadcasting, hence, there are restrictions on which area they can source for
income. The researchers recommended the adoption of a new broadcasting model that
would help campus broadcasters overcome the funding challenges they are currently faced
and facilitate a thriving broadcasting eco-system in Nigeria
Description
Keywords
Community Radio, Campus Radio, Sustainability, Nigeria